Jack & Jill
B2B Performance Marketing Manager at Tooth Fairy Healthcare Ltd
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Job Title
B2B Performance Marketing Manager
Salary
Not Disclosed
Company Description
Tooth Fairy Healthcare Ltd is a $10M venture-backed health tech company based in London, building the world's smartest dental app for employee benefits. Supported by investors like LBO France, Ada Ventures, and Slingshot Ventures, we provide on-demand access to UK-trained dentists for employees at leading companies across the United Kingdom.
Job Description
As the B2B Performance Marketing Manager, you will build and scale a paid acquisition engine from the ground up. You'll own the strategy and execution for paid social and search, targeting HR and Benefits decision-makers to drive high-quality pipeline. This hands-on role offers high autonomy to directly influence the growth of a mission-driven company.
Location
Remote, UK
Why this role is remarkable
- High ownership and autonomy to build a performance marketing function from scratch within a fast-growing, venture-backed startup.
- Direct involvement in reshaping employee health benefits using AI-driven dental care, backed by $10M from top-tier investors like Ada Ventures.
- Strategic influence within a small, collaborative team where your performance-driven insights directly impact company-wide revenue and growth targets.
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What You Will Do
- Design and execute full-funnel paid social campaigns on LinkedIn and Meta specifically targeting HR Directors and People Leaders.
- Manage and optimize PPC and search strategies, including Google Ads and emerging AI search platforms, to capture high-intent B2B leads.
- Build sophisticated attribution models and reporting frameworks to connect marketing spend directly to pipeline influence and revenue growth.
The ideal candidate
- 5+ years of experience in B2B performance marketing with a proven track record of scaling paid social and search campaigns.
- Deep experience selling into HR, Benefits, or People teams within the employee benefits or HR tech industry is essential.
- Highly analytical professional with a strong understanding of long B2B sales cycles, multi-touch attribution, and ROI-focused budget management.
Who are Jack & Jill?
Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
How does this work?
Jack's an AI agent for job searching and career coaching. He works for you. Jill is the AI recruiter working for the company. She recruits from Jack's network. If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
We never post fake jobs
This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.
Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.
We appreciate this can make them look a bit suspect, but there isn't much we can do about it.
Give Jack a spin! You could land this role.
If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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