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B2B Lead (UK)
Mission
Neko is redefining preventive care, shifting from treating illness to sustaining health before it appears. Our mission is to make data-driven, preventative care accessible to more people, identifying risks before symptoms show.
Through one non-invasive visit under an hour, our proprietary technology and clinical expertise deliver personalised, actionable insights to individuals. Every role at Neko drives forward a vision where prevention is the standard—helping people live longer, healthier lives by mitigating risks for thousands.
Role Purpose
As the first B2B Lead (UK), you will design and launch Neko’s enterprise sales strategy, starting in Birmingham and Manchester, before expanding to London. This is a build-and-prove role:
- Establish Neko’s go-to-market (GTM) approach for B2B corporate clients.
- Drive B2B experiments to refine the sales proposition, generate initial employer contracts, and set the foundational principles for scalable B2B growth alongside our B2C business.
- Work closely with your Country Manager and receive executive sponsorship from the leadership team.
- Collaborate with City Marketing Leads to align B2B and B2C efforts for each city, ensuring unitary impact.
Your ultimate goal: scope incremental bookings, test hypotheses that fuel our global B2B scale, and ensure seamless city activations nationwide.
What You’ll Deliver in the First 6–12 Months
Phase 1: initial activation (Birmingham & Manchester)
- Build a targeted prospect list including:
- SMBs (small-to-medium businesses)
- Hub offices of London-HQ firms
- Premium industry buyers (-corporate health programme managers)
- Execute outreach & conversion experiments, testing key assumptions:
- Which employer segments (e.g. tech, finance, professional services) convert best?
- Optimal sales channels for lead gen (e.g., employer events, direct engagement, digital marketing).
- How pricing and package structures impact deal close rates.
- Secure 2–4 employer contracts while maintaining a healthy late-stage pipeline.
- Initiate conversations with major benefits platforms to assess partnerships, valueforous integration scenarios.
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Phase 2: Data-driven iteration & report
- Present a hypothesis readout at Week 8, outlining:
- Responsive B2B segments, validated channels, and optimal price points.
- Demonstrate clear insight on what leverages—discounts, value-add features—close deals most effectively.
Phase 3: scaling to London
- Refine and apply data-driven learnings to London, adapting for its larger and more competitive landscape.
- Secure additional employer deals (targeting 6–8 in 6–12 months).
- Ensure expansion readiness not just industry fit but operational scalability across cities.
Strategic business building
High-level impact areas:
- Build ROI case studies for corporate wellness buyers.
- Own outflowing pipeline, including quarterly benchmarking and concrete measurable inputs.
- Optimise B2B bookings for long-term health—particularly focusing on repeat/retainability.
Playbook development
- Construct a recurring B2B city activation model —the design pattern for rolling London-out and beyond.
- Partner with product and marketing teams to refine:
- Pricing models
- Packaging (e.g., group discounts, add-ons).
- Operating mechanics of group bookings.
City Marketing Integration
- Work closely with City Marketing Leads to coordinate events and activations that:
- Create B2B awareness (e.g. workshops, employer healthcare panels).
- Educate employers on the value of preventative care.
- Drive enrolments without diluting B2C objectives.
Requirements
You’re a commercial B2B leader with 10+ years of experience—ideally sourced from professional services, tech, or finance. Your calling is building from inception.
- Strong track record of building 생각이 네이티브인 사업, converting preliminary leads and establishing pipelines from scratch
- Proven skills in selling to HR/people/function executives, including SMBs and enterprise C-suite (specialist experience with preventative health aspirational: strong but valuable moat)
- Full sales cycle skillset: self-driven prospecting, follow-up modeling, deal discovery, proposal design, and profitably closing deals
- Practical existing relationships in Birmingham/Manchester corporate networks? Welcome; asset
- Financial acumen to defend unit economics and determine when negotiation is strategic
- Optimal personal profiles:
- Organised, data-driven (track KPIs, debug experiments).
- Comfortable building playbooks in early-stage environments with limited initial direction.
- Passion (or deep curiosity) in preventative health and corporate wellness—able to articulate value proposition persuasively.
- Nestled within our Healthy Futures Ecosystem: capable of long-term thinking, widening Neko’s footprint.
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titles at nek
Neko uses transparent yet compact titles for internal cohesion—these may differ from ‘traditional’ industry titles. The actual scope of responsibility is always clear, and impact scale will be tracked closely.
Hiring Process Neko’s recruitment pipeline scales intentionally, ensuring each candidate’s pipeline of the values: empathy, preventative ambition, fierce grit.
• Application—Structured screening → aligned skills partner identical thought daily querying. • Multi-stage interviews, blending behavioral assessments, problem analyses, and stretch case contexts. • Offered role followed by final pre-employment checks.
All candidates eligible • Neko prioritises member-first public service, combining accessibility with individual equity. Assuming fit, applicants are reinforced to request reasonable accommodations that support all phases. Adjustments include everything from interview physical adaptions to extended feedback cycles.
You're preventive care’s pioneer; let’s collaborate into health.
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