doris 👵🏻 | The school discovery platform for parents
B2C Marketing Lead
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Job title: B2C Marketing Lead
Reports to: Chief Marketing Officer
Engagement type: Freelance contractor. Can become permanent depending on performance.
Start date: Asap
Monthly retainer: £4,000 - £4,200 per month
Location: Anywhere within 3 time zones of London (GMT±3)
Work schedule: flexible start/end of day
We are doris, a startup in the growing International Schools sector that’s helping parents worldwide make one of their biggest decisions of their lives: find the right school for their children.
After a year of significant growth, we’re now looking for a B2C Marketing Lead to build on that and help us put our platform on the radar of as many families as possible.
We don’t mind where you work from and how, as long as the job is done. Your success will be measured by growing our base of parents who meaningfully engage with schools on doris across our target markets. You can work from anywhere, and progress your career as the company grows.
What you’ll be doing:
- Set and deliver a B2C marketing plan to grow our base of parent users across key markets. Your goal is to drive more parents to compare, consider, and connect with partner schools.
- Manage performance marketing campaigns.
- Identify opportunities to increase SEO and GEO across product and content, working closely with our product team to implement them.
- Grow our social presence and interact with communities of expat parents.
- Regularly source, speak, and get feedback from parents using the platform to improve both our marketing and product development.
- Test new channels for user acquisition and find what works best.
- Assess, monitor, and report on key performance indicators on a weekly basis, including customer acquisition cost, user distribution across key markets, and return on ad spend.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What you’ll need:
- Startups like doris are not for everyone: while they offer a lot of flexibility and quick progression, they are fast-paced environments where things move and change quickly. To us, proactivity and adaptability matter just as much as hard skills.
- Proven experience of B2C marketing within a start-up environment is essential.
- You have hands-on experience managing Google Ads campaigns to drive growth of the right type of users.
- You have experience owning and delivering marketing strategies directly and at a fast pace, proactively and without relying on others.
- You’re very confident using performance data to make decisions and communicate them to Senior Leadership, adapting our plans on the fly when issues arise.
- While you won’t outsource our marketing to AI, you understand how to make the most of it to help you deliver and optimise our campaigns.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
About the company
doris is a platform that makes it easier for parents to find the right international school for their children.
From personal experience, we know that choosing a school overseas is a life-changing decision for families. But despite its stakes, the current experience for parents is often disappointing. Schools tend to often sound the same, and although there’s plenty of information available, it’s often generic, biased, and confusing.
We thought it was time for a change. To solve this problem and make the experience 10x better for parents, we’re building doris. doris provides families with informative, unbiased, and easy-to-understand school recommendations and comparisons. And best of all, it’s completely impartial and free for parents.
Please DON'T click the "Apply" button. Instead, send us an email to jointhecrew@doris.school with your CV and a short video (60 seconds max) explaining why this job would be the right fit for you. We won't accept any applications that don't follow these instructions!
You can learn more about the company by visiting: www.doris.school
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location