doris 👵🏻 | The school discovery platform for parents
B2C Marketing Manager
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Please DON'T click the "Apply" button. Instead, read the details at the bottom of this post and send us an email to jointhecrew@doris.school.
Job title: B2C Marketing Manager
Reports to: Chief Marketing Officer
Engagement type: Freelance Contractor Arrangement
Rolling contract. Can become permanent depending on performance.
Start date: ASAP
Retainer: £3,300-3,500 per month
Location: Anywhere within 3 time zones of London (GMT±3)
We are doris, a startup in the growing International Schools sector that’s helping parents worldwide make one of their biggest decisions of their lives: find the right school for their children.
But we can’t do that without a B2C Marketing Manager to help us put our platform on the radar of as many families as possible. If you join us, you’ll get to step up, lead initiatives end-to-end, and have a real voice in shaping our growth.
We don’t mind where you work from and how, as long as the job is done. Your success will be measured by growing our base of parents who meaningfully engage with schools on doris across our target markets. You can work from anywhere, and progress your career as the company grows.
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What you’ll be doing:
- Own and manage performance marketing campaigns
- Manage content creation to drive search and AI visibility
- Grow our social presence and interact with communities of expat parents
- Test new channels for user acquisition and find what works best
- Communicate with current users to get testimonials and feedback on how they’re finding the platform
- Work closely with the CMO to proactively report on performance, share results, feedback and improvements
What you’ll need:
Startups like doris are not for everyone: while they offer a lot of flexibility and quick progression, they are fast-paced environments where things move and change quickly. To us, proactivity and adaptability matter just as much as hard skills.
- Previous startup experience
- You have hands-on experience managing ad campaigns interpreting data, and improving efficiency.
- You have a good understanding of SEO and GEO
- You’re confident using performance data to make decisions — you know how to read CAC, CPAs, and funnel metrics, even if you’re not an analyst.
- Adaptability, proactivity, quick thinking and a willingness to experiment are a must
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About the company
doris is a platform that makes it easier for parents to find the right international school for their children.
From personal experience, we know that choosing a school overseas is a life-changing decision for families. But despite its stakes, the current experience for parents is often disappointing. Schools tend to often sound the same, and although there’s plenty of information available, it’s often generic, biased, and confusing.
We thought it was time for a change. To solve this problem and make the experience 10x better for parents, we’re building doris. doris provides families with informative, unbiased, and easy-to-understand school recommendations and comparisons. And best of all, it’s completely impartial and free for parents.
Please DON'T click the "Apply" button. Instead, send us an email to jointhecrew@doris.school with your CV and a short video (60 seconds max) explaining why this job would be the right fit for you. We won't accept any applications that don't follow these instructions!
You can learn more about the company by visiting: www.doris.school
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