ALCOTOX LTD
B2C Social & Creator Growth Lead
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About us
Alcotox Ltd (www.alcotox.com) is a UK-based life sciences company pioneering alcohol harm reduction. Our scientifically validated and patent-pending products neutralise acetaldehyde, the toxic metabolite responsible for most of alcohol's health damage, reducing inflammation, organ toxicity, and long-term health risks. We operate across nutraceuticals, functional beverages, and a biotech pipeline focused on:
- Liver toxicity
- Alcohol addiction
- Asian flush
- Oral cancer
The Opportunity
Following years of research and product development, we're now building the organic social engine to drive awareness and demand. We're looking for an experienced B2C Social & Creator Growth Lead to build Vital x's presence on TikTok and Instagram, grow an engaged audience, and turn social reach into commercial traction.
Your focus will be building an organic, creator-led growth engine. This is about content, community, and creator partnerships driving real traffic and sales. This is a genuine growth role. You will identify creators, run outreach and partnerships, shape content strategy, and convert organic reach into direct sales.
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What You'll Be Doing
- Build and execute Vital x's TikTok and Instagram organic growth strategy
- Source, approach, and manage relationships with creators and UGC partners
- Develop content pillars and a posting strategy suited to each platform
- Convert social reach into traffic and direct sales on our site
- Identify and prioritize niche communities relevant to Vital x, including the Asian Flush audience, a large and underserved group directly impacted by acetaldehyde intolerance
- Track and report on organic growth performance and iterate on what works
- Help shape our long-term D2C social and content strategy
What We're Looking For
You have:
- Proven success growing a brand organically on TikTok and/or Instagram
- Existing relationships with creators, UGC talent, or affiliate partners
- Experience turning organic content into measurable site traffic and sales
- A strong eye for content, trends, and platform-native storytelling
- A self-starter mindset suited to a fast-moving scale-up
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Experience growing a wellness, health, beverage, or FMCG consumer brand organically would be highly advantageous.
Why Join Us & Compensation
This is an opportunity to join at an early stage and become one of the first commercial leaders in a UK life sciences company entering its growth phase. You'll work directly with the Founder and have significant influence over our D2C growth strategy as the business scales.
You'll benefit from:
- A generous profit-sharing arrangement linked directly to the sales you help generate
- Meaningful equity participation, aligning your long-term success with the company's growth
- Direct access to the Founder and genuine influence over D2C strategy
- A flexible fractional role with a clear pathway to a senior executive position as the business scales
- The opportunity to help build a nationally recognised wellness brand ahead of its next institutional funding round
If you have the experience, network, and ambition to build a genuine organic growth engine for a science-backed brand, we'd love to hear from you.
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