BBC
BBC News, YouTube Channel Manager
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JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Permanent
DEPARTMENT: BBC News Social
LOCATION: London, Salford, Birmingham, Cardiff, Glasgow - Office based with some hybrid working
PROPOSED SALARY RANGE: £42,000 - £52,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
Job Purpose
Join BBC News as a YouTube Channel Manager and play a key role in growing one of the world's largest and most trusted news brands on YouTube. You'll be responsible for how BBC News journalism is packaged, published and optimised on the platform, ensuring our content reaches and engages audiences across the UK and around the world. Working closely with editorial and production teams, you'll use audience insight, platform expertise and strong editorial judgement to maximise the impact of our journalism.
WHY JOIN THE TEAM
BBC News reaches millions of people every day through its digital platforms, and YouTube is a key part of our future audience strategy. This is an opportunity to work at the heart of a fast-paced, innovative team, helping shape how audiences discover and engage with trusted journalism. You'll work on some of the world's biggest stories while developing new approaches to audience growth, content optimisation and digital storytelling.
Your Key Responsibilities And Impact
- Manage the day-to-day operation of BBC News YouTube channels, ensuring content is published, scheduled and optimised to maximise audience reach and engagement.
- Work closely with journalists, producers and editors to package content for YouTube, including titles, descriptions, thumbnails and playlists that drive audience growth.
- Use audience insights and performance data to inform publishing decisions, improve content performance and identify opportunities for growth.
- Support major news coverage by ensuring content is published quickly, accurately and effectively for YouTube audiences.
- Identify opportunities to adapt and repurpose BBC News journalism into YouTube-native content and formats.
- Champion YouTube best practice across BBC News, sharing platform expertise and audience insights with colleagues.
- Test and evaluate new publishing strategies, formats and audience-development approaches to support long-term channel growth.
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Essential Criteria
YOUR SKILLS AND EXPERIENCE
- Proven experience managing and growing a YouTube channel for a publisher, news organisation, brand or creator.
- Strong understanding of YouTube audience behaviours, discovery systems, content optimisation and platform best practice.
- Experience packaging video content for YouTube, including writing effective titles, descriptions and thumbnail briefs.
- Ability to use analytics, performance data and audience insights to evaluate content and improve reach, engagement and audience loyalty.
- Strong editorial judgement and experience working within a fast-paced editorial, digital or content production environment.
Desired But Not Required
- Experience working within a newsroom, news publisher or current affairs environment.
- Knowledge of audience development strategies and social video publishing across multiple platforms.
- Experience supporting live streams, breaking news coverage or major planned events.
- Understanding of YouTube monetisation, channel strategy and emerging platform trends.
- Experience presenting audience insights and recommendations to stakeholders and editorial teams.
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If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
For any general queries, please contact: bbchr@bbc.co.uk
We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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