BBC
BBC News, YouTube Showrunner
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JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Permanent
DEPARTMENT: BBC News Social
LOCATION: London, Salford, Birmingham, Cardiff, Glasgow - Office based with some hybrid working
PROPOSED SALARY RANGE: £42,000 - £52,000 depending on relevant skills, knowledge, and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
Job Purpose
Join BBC News as our YouTube Showrunner and help shape the future of trusted journalism on the world's biggest video platform. You'll lead the development of original YouTube-first formats that attract new audiences, deepen engagement, and build lasting viewer habits. Working with journalists, presenters, and production teams across BBC News, you'll turn innovative ideas into distinctive, repeatable formats that bring public service journalism to life for digital audiences.
WHY JOIN THE TEAM
BBC News is investing in a new era of audience-first storytelling on YouTube. This is a unique opportunity to help define what BBC News looks and feels like on the platform, working with world-class journalism, talented presenters, and industry-leading creatives. You'll have the freedom to experiment, innovate, and create formats that can reach millions of viewers while helping audiences better understand the world around them.
Your Key Responsibilities And Impact
- Develop and launch original YouTube formats that grow audiences, deepen engagement, and strengthen BBC News' presence on the platform.
- Lead projects from concept through pilot production, testing, and series development, ensuring ideas are editorially robust and creatively distinctive.
- Work closely with presenters, journalists, producers, and editors to create repeatable, audience-first formats designed specifically for YouTube.
- Use audience insights, performance data, and platform expertise to refine content, improve retention, and optimise viewing habits.
- Identify opportunities to transform BBC journalism, expertise, and talent into innovative long-form and mid-form video experiences.
- Champion creative innovation by staying ahead of platform trends, audience behaviours, and emerging creator approaches.
- Collaborate across teams to deliver formats that meet the highest editorial, creative, and public service standards.
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Essential Criteria
YOUR SKILLS AND EXPERIENCE
- Proven experience developing and producing successful original video formats, series, or franchises for YouTube or comparable digital platforms.
- Strong creative and editorial judgement, with a track record of taking ideas from concept through pilot and into production.
- Deep understanding of YouTube audience behaviours, content performance metrics, and the factors that drive repeat viewing and audience loyalty.
- Experience working closely with on-screen talent, presenters, or creators to develop engaging and authentic content.
- Strong project leadership skills, with the ability to manage multiple developments simultaneously and bring teams together around a clear creative vision.
Desired But Not Required
- Experience developing content for news, current affairs, or factual programming.
- Understanding of YouTube analytics, audience development strategies, and content optimisation techniques.
- Experience launching new digital brands, shows, or editorial products.
- Knowledge of emerging creator formats, social video trends, and platform innovation.
- Experience working within a large, multi-disciplinary media organisation.
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If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge, and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
For any general queries, please contact: bbchr@bbc.co.uk
We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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