Synergy Group
BDM (Business Development Manager)
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Business Development Manager
Start Date: October
Salary: £40,000-£45,000 + Uncapped Commission
Location: Onsite at our Bristol office
About Synergy Group
Synergy Group is a fast-growing B2B events company that seeks a Business Development Manager to drive sponsorship and partnership revenue across our portfolio of high-impact events, including executive dinners, summits, and roundtable experiences.
Key Responsibilities
- Sponsorship Sales: Generate new business by selling event sponsorships and partnership packages to senior decision-makers across multiple sectors.
- Revenue Growth: Take ownership of revenue targets and deliver consistent results through a consultative, value-driven sales approach.
- Client Relationship Management: Build and maintain long-term relationships with existing partners, ensuring high retention and satisfaction levels.
- Market Development: Identify new commercial opportunities, trends, and sectors to expand Synergy’s event portfolio.
- Proposal Creation: Develop tailored sponsorship proposals and presentations that align client objectives with event opportunities.
- Collaboration: Work closely with the other areas of the business to ensure sponsors achieve maximum ROI and brand impact.
- Event Attendance: Represent Synergy at UK and international events, fostering client relationships face-to-face and driving continued business growth.
- CRM & Reporting: Maintain accurate records, pipelines, and forecasting through our CRM system.
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Essential Skills
- 2+ years of experience in a B2B Sales role
- Proven track record in B2B sales, ideally in event sponsorship, media, or similar high-value solution sales
- Strong commercial acumen and negotiation skills
- Excellent relationship-building and presentation skills at a senior level
- Results-driven, resilient, and highly self-motivated
- Strategic thinker with the ability to identify and capitalise on new revenue opportunities
- Confident communicator, both on the phone and in person
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Desired Skills
- Experience in the B2B events, media, or information services sectors
- Familiarity with CRM systems (e.g. HubSpot or Salesforce)
- Interest in business leadership, technology, or enterprise markets
- Experience mentoring or supporting junior team members
Benefits
- Uncapped commission and high earning potential (OTE £100k+)
- Opportunity to travel to domestic and international events
- Clear career progression with scope to lead a department
- Regular training, mentorship, and professional development
- Exposure to Fortune 500 brands and senior business leaders
- Collaborative, high-performing team culture
- Sales incentives, social events, and recognition programmes
- Company pension
- Employee Referral Scheme
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