Elite Associates
Beauty Advisor
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Beauty Consultant – Luxury Beauty & Wellness
Location: Central London Department Store
Contract: Full-Time, Permanent
Product Categories: Fragrance, Cosmetics, Skincare, Bodycare & Wellness
The Opportunity
We are looking for passionate and engaging Beauty Consultants to join two exciting, design-led beauty and wellness brands as they establish their presence within one of London’s most prestigious department stores.
This is a unique opportunity to work across a diverse product portfolio spanning fragrance, colour cosmetics, skincare, bodycare and wellness. We are looking for individuals who are genuinely passionate about beauty, enjoy discovering new and emerging brands, and can translate that enthusiasm into an exceptional customer experience.
You will act as an ambassador for both brands, introducing customers to their products, stories and philosophies through engaging consultations, demonstrations and personalised recommendations.
Key Responsibilities
- Deliver a highly personalised and engaging customer experience, taking the time to understand each client.
- Manage counter presentation, visual merchandising, tester hygiene and overall brand environment.
- Support with stock replenishment, deliveries and general operational responsibilities.
- Work collaboratively with the wider team and build positive relationships with department store colleagues and surrounding brands.
- Share customer feedback, bestselling products and emerging trends with the management team.
- Consistently represent the brands with professionalism, warmth, energy and authenticity.
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About You
We are looking for individuals who are commercial, confident and naturally passionate about beauty. You should enjoy working with customers, be comfortable initiating conversations and have the curiosity to develop expertise across multiple beauty categories.
You will ideally have:
- Previous experience within beauty, fragrance, cosmetics, skincare, wellness or premium/luxury retail.
- A genuine passion for beauty and an interest in niche, emerging and innovative brands.
- Confidence working across multiple beauty categories rather than specialising in just one area.
- Strong selling skills with a track record of working towards individual or team targets and KPIs.
- The confidence to deliver personalised consultations and recommend products based on individual customer needs.
- Makeup artistry or cosmetics experience is highly desirable, with confidence demonstrating and applying products on customers.
- An interest in fragrance and the ability to develop strong knowledge around notes, ingredients and scent profiles.
- A natural ability to build rapport and create genuine customer relationships.
- A proactive approach to clienteling and developing repeat business.
- Strong communication and storytelling skills, with the ability to make product education engaging rather than overly technical.
- An energetic and proactive approach to the shop floor, particularly within a busy department store environment.
- The ability to work collaboratively as part of a small team while taking ownership of your own performance.
- Flexibility to work across a retail rota, including weekends and peak trading periods.
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What We’re Looking For
Above all, we are looking for personality, curiosity and genuine passion. You should be excited by the opportunity to introduce customers to something new and be comfortable representing brands that rely on education, storytelling and exceptional service to build their following.
You will be someone who can combine strong commercial instincts with an elevated, personal approach to service – creating memorable experiences while ultimately converting those relationships into sales and loyal clients.
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