Face the Future
Beauty Copywriter
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Department: Ecommerce & Marketing
Reporting to: Head of Marketing Communications
Job Type: Full-time
Full-time in-office during the six-month probation period, transitioning to one work-from-home day (Wednesdays) once probation is complete.
Background and Context:
Face the Future Online Ltd is part of the Face the Future Group, which includes both a leading aesthetic clinic and an established online retail business. As one of the UK’s most trusted skincare destinations, we have built our reputation on expert advice, personalised recommendations, and exceptional customer care.
Our story began in 2005 with the opening of our clinic, born from a passion for skin health and innovation. In 2008, we expanded into e-commerce with the launch of the Face the Future online shop, extending our expertise to customers nationwide. Today, we are proud to offer hundreds of premium skincare, haircare, and wellness brands, combining professional guidance with convenience and care.
As an authorised stockist, we deliver a tailored experience that helps every customer feel confident and supported on their self-care journey.
Position Overview:
Reporting to the Head of Marketing Communications and working closely with teams across the Group, the Beauty Copywriter will craft compelling, on-brand content that informs, inspires, and converts.
You’ll create copy for a variety of platforms, including product pages, emails, landing pages, long-form features, and digital magazine content, ensuring consistency across every touchpoint. You’ll also bring ideas to life through creative storytelling, campaign taglines, and brand messaging that reflect our values and engage our community.
This role would suit someone with around 3–4 years of copywriting experience within beauty, lifestyle, or e-commerce, who is confident writing across multiple formats and channels. An interest in exploring AI tools to enhance creativity, efficiency, and optimisation is highly desirable.
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Key Accountabilities:
Content Creation
- Write high-quality, brand-aligned copy across all customer touchpoints, including tactical campaigns, seasonal events, brand launches, and peak trading periods.
- Develop engaging product descriptions, long-form features, and magazine-style content for new launches and editorial storytelling.
- Support the creation of campaign taglines and hero messaging that encapsulate key ideas and resonate emotionally with our audience.
- Produce educational and thought-leadership content for blogs, newsletters, and email communications.
- Translate complex skincare science into clear, benefit-led messaging that connects with our audience and reflects our expertise.
- Proof and edit all written content to ensure accuracy, consistency, and alignment with the Face the Future tone of voice.
- Support affiliate and partnership activity with relevant copy for outreach and promotional materials.
Optimisation & Strategy
- Create and update SEO-optimised copy using keyword research and performance insights.
- Review and refine existing content to improve conversion rates and search visibility.
- Use analytics and AI-assisted tools where appropriate to identify optimisation opportunities and streamline workflow.
- Stay ahead of beauty and skincare trends to inspire fresh, relevant, and timely content ideas.
Collaboration & Insight
- Collaborate with all departments, including skin experts, e-commerce, and design teams, to ensure cohesive storytelling across every channel.
- Contribute ideas to monthly and quarterly planning sessions.
- Monitor competitor activity, content trends, and beauty industry developments.
- Identify opportunities to strengthen brand storytelling and customer engagement.
- Support the maintenance and updating of web content and assets where required.
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Person Specification
Essential:
- 3–4 years’ experience in a professional copywriting role, ideally within beauty, lifestyle, or e-commerce.
- Stays ahead of beauty and skincare trends to inspire fresh, relevant content ideas.
- Proven ability to adapt writing style for different audiences, formats, and channels.
- Understanding of SEO principles and how content drives traffic and engagement.
- Strong editing, proofreading, and storytelling skills with a meticulous eye for detail.
- A collaborative, proactive mindset with the ability to manage multiple priorities.
- Knowledge, experience and recommendations on how to enhance our current approach to content creation using AI tools.
- Customer-centric approach, ensuring all copy reflects our brand values and audience needs.
- Excellent communication skills and ability to work effectively across teams.
- Flexibility to support the business during busy trading periods, including occasional evenings, weekends, or bank holidays.
Desirable:
- Experience growing a brand’s digital or social audience through content.
- Familiarity with Google Analytics or other performance tools.
- Background in beauty, skincare, or cosmeceuticals.
- Retail or e-commerce experience, particularly within health and beauty.
- Strong understanding of customer behaviour and buying motivators within the beauty sector.
- Passionate about skincare, wellness, and staying informed on emerging trends.
- Experience working with third party partners.
- Motivated, creative, and positive, with a genuine enthusiasm for the Face the Future brand and community.
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