Estée Lauder Companies
BOBBI BROWN BOOTS SWANSEA Counter Lead 22.5HRS
Swansea
Posted about 2 months ago
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Counter Lead
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer-focused.
They are accountable for achieving this by:
- Reflecting a credible and professional Brand image to all internal and external consumers at all times
- Maximising sales through selling, providing excellent service and adhering to retail standards
- Contributing to efficiencies by following store/Brand/Company Procedures and guidelines -Aligning with daily and weekly targets
- Ensuring personal awareness of all additional sales avenues (e.g., eventing, Omni and digital channels)
- Keeping up to date with competitor activities and missed opportunities
- Effectively managing social media, leveraging opportunities to drive the business and protect and enhance the Brand image
- Delivering the Brand Strategy, ensuring the execution of an effective local plan
- Planning and implementing local marketing & events initiatives aligned to Retailer activity
- Delivering excellence in service execution, ensuring measures continually and visibly improve service levels while fostering zero complaint mindset and surprise and delight culture.
- Acting as a Brand Ambassador, representing and embodying Brand values
- Managing refunds and complaints in line with Company guidelines and ensuring mutually satisfactory resolutions, consulting the Area Manager where necessary
- Utilising digital tools to stay informed and up to date
- Delivering a consumer recruitment and retention strategy to build a loyal customer base
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Operations
- Planning to ensure excellence in standards (product, housekeeping, displays, messaging, pricing)
- Reviewing retail standards daily to maintain required standards
- Ensuring deliveries, stock movements, and associated administration are completed within agreed Company timeframes
- Complying with auditable processes and administration according to Company guidelines, taking corrective action when risks are identified
- Meeting all information request deadlines accurately
- Minimising stock loss by implementing Company Security Policies and Procedures
- Maintaining a safe working environment for consumers, adhering to Company and Retailer Policies and Procedures
- Ensuring health & safety responsibilities achieve a minimum 'Acceptable' grading during audits
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Commerciality
- Managing daily replenishment, taking corrective action as needed
- Maximising sales performance using all commercial reports before making commercial decisions
- Planning and delivering visual merchandising layout in line with guidelines and timescales
- Identifying and resolving stock packaging issues, consulting the Area Manager if unresolved
- Managing promotions and discounts strictly according to Company guidelines
- Identifying trends and suggesting improvements to product performance
Requirements
- Experience in a fast-paced retail and/or consumer-facing environment
- Ability to drive self-development
- Commercial understanding and awareness of the industry
- Effective communication, organisation, and prioritisation skills
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Skills
Sales
Retail Management
Customer Service
Visual Merchandising
Stock Management
Social Media Marketing
Event Planning
Communication
Organization
Prioritization
Commercial Awareness
Consumer Recruitment
Complaint Handling
Digital Tools
Health & Safety Compliance
Team Leadership
Location