Estée Lauder Companies
Boots Silverburn Counter Manager Counter Manager
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Counter Manager – Prestige Beauty Role
About the Role
We are seeking a motivated and innovative Counter Manager to lead, mentor, and develop our Sales Associates, driving sales, customer service, and operational excellence.
This is a unique opportunity to take ownership as a store’s Chief Executive Officer, delivering an agile business plan to attract and retain customers through:
- Strategic targeting
- Impactful in-store events
- Exceptional customer relationship management
- High-performing team leadership
Ideal candidates are self–driven professionals with:
- A passion for business planning
- Pride in coaching others to unlock their potential
- Ambitious careers in the prestige beauty sector
This role offers progressive career growth, comprehensive training, and a strong remuneration package.
many field executives and senior managers began their careers at point of sale; this entry-level management position provides transferable skills critical for advancement to senior roles—business planning, event management, CRM, marketing, and consumer insights.
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Our culture champions diversity of thought, professional growth and a supportive environment.
Key Responsibilities
- Lead, coach, and develop a high-performing sales team to meet sales, service, and operational targets
- Develop and execute a store-wide business plan focused on customer acquisition and retention
- Plan and deliver impactful in-store events aligned with brand and strategic objectives
- Build lasting customer relationships through personalised experiences
- Drive financial planning and resource management, ensuring result-driven decision-making
- Manage day-to-day operations to optimise store performance
Qualifications & Skills
Personality & Approach
- Strong verbal and written communication skills with excellent interpersonal abilities
- Results-driven mentality, consistently exceeding expectations
- Empathetic leadership — able to identify team members’ needs and foster growth
- Diplomatic problem-solving in high-pressure customer service situations
- Proactive, positive, and highly organised, with a detail-oriented mindset
- Networking savvy – capable of building strong, informal industry relationships
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Professional Experience
- Proven retail sales experience in fast-paced environments
- Team leadership with experience guiding and holding teams accountable
- Experience in:
- Strategic planning and execution
- Financial planning and budgeting
- Event management
- Working with computerised systems (e.g., email, MS Excel, POS software)
Soft Skills
- Self-starter mentality with long-term career ambition
- Ability to perform autonomously while contributing to team success
- Discretion and confidentiality in sensitive matters
Would like to progress further within the beauté industry.
(All candidates receive competitive benefits: development programs, mentorship, and professional growth opportunities.)
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Jessica, London
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