Crown Lift Trucks UK
Branch Sales Manager

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About Crown Lift Trucks Ltd
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering & technology, as well as superior after-sales service. For 80 years, Crown’s business philosophy has utilised vertically integrated processes to design, manufacture, and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, batteries and chargers as well as automation solutions and fleet management technologies, and warehouse solutions products and design services.
Since its founding in 1945, the family-owned company has placed the customer at the heart of its business. This commitment is reflected in its brand promise: “When every minute matters, customers can count on Crown to keep their businesses moving.”
Job Descripton
Reporting to the Branch Managers, you are responsible for the achievement of sales targets and developing a high performing sales team.
- Establish appropriate tactics to achieve the team's market share, profit and other key aims about sales in a defined area.
- Contribute to the company's knowledge of the marketplace.
- Monitor and review their team's customer contact strategy through Crown 360
- Coach and motivate of sales team to achieve sales related targets and key indicators.
- Manage discount levels and activity of their team.
- Develop team to maximum potential.
- Be responsible for the health, safety and well-being of their team.
- Develop strategies to promote the company's products and services.
- Hiring, training and motivating sales teams.
- Preparing sales forecasts, establishing sales goals for the Area Sales Managers.
- Collaborating with customers to identify their needs and improve results.
- Establishing best practices and enforcing compliance.
- Performing market research and collecting customer feedback to improve service delivery.
- Evaluating performance, compiling sales reports and submitting them to senior management.
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Skills And Experience
We are looking for an individual who can demonstrate a successful sales track record within the electric warehousing equipment sector or a similar or aligned industry such as pallet racking systems.
We place emphasis on career stability and therefore look for an employment history that demonstrates this. You will be a self-starter and have a strong work ethic, high energy, drive and determination.
Essential Skills
- Demonstrates the capability to coach and manage a sales team
- Ability to understand the commercial implications of their actions
- Results oriented, customer focused, enthusiastic and proactive
- Candidate should have a minimum of 5 years Materials Handling sales background ideally within the Fork Lift Industry.
- Strong new business development skills.
- Personable – ability to build strong relationships.
- Strong presentation and customer facing skills (written and verbal presentations, equipment demonstration, price negotiation and objection handling).
- Commercial acumen (need identification, market awareness, competitor awareness).
- Solution sales ability.
- Numerically competent.
- IT skills (Microsoft Office, email etc.).
- Excellent organisational skills
- Ability to absorb client information and communicate features and benefits to customers.


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The Benefits
Vacancy Details
- Hours of Work: Monday to Friday – 37 hours per week but may be more to fulfil the job requirements.
- Company Vehicle: Company Car
- Fuel card with private mileage benefit.
- Holidays: 25 days holiday.
- Pension: Company pension plan.
- Additional Benefits:
- iPhone
- Laptop
At Crown, we know that our employees are the driving force behind our success in the material handling industry. We cultivate a culture of passionate people and inspired innovation. In fact, throughout Crown’s history, more than 1,000 employees have reached a 25-year milestone, and we are proud to have travelled their career paths with them.
From employee training and development to competitive compensation packages, we invest in our employees, knowing that people are always at the core of what moves us forward.
In addition to financial remuneration and participation, we offer our employees various social benefits including but not limited to:
- Excellent discount scheme with access to the best perks from some of the UK’s biggest brands.
- Tell Us Health programme.
Any questions please contact me on 07711 368 935 or email karen.callander@crown.com.
Please Contact Us Via Our Website At
Crown Lift Trucks Ltd
Karen Callander
Rutherford Road
Basingstoke
RG24 8PD
If you have any further queries regarding this job, please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd on 01256 300211 or via uk.recruitment@crown.com.
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