WHSmith
Brand Activation Insights Lead
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Brand Activation Insights Lead
About the Role
At WHSmith Europe our people are at the heart of everything we do. They are the ones that go the extra mile for our customers, the ones that enable our growth. Our Commercial division is looking for a Brand Activation Insights Lead to join the team, and drive partnerships and growth through campaigns and rigorous reporting.
Responsibilities
- Lead insights within the commercial team working closely with buyers, media client partners, and trade planning teams
- Build semi-automated post campaign reporting using AI and BI tools to provide post campaign reports for all our supplier campaigns and activations
- Continuously review the new data needed to evolve campaign reports to meet supplier requirements including our footfall cameras data, 3rd party sources, and consumer research tools
- Build these new data sources into your post campaign reports and evolve the reporting framework we use with brands
- Provide the media sales team with specific insights on our media assets to help build supplier packages and pitch decks
- Support the media sales team with pitches to brands by talking to brands about the value of our assets and inventory
- Support the trade planning team with analysis on cycle space by providing post cycle implementation reports on the effectiveness of our space and trade plan
- Use this data to make recommendations for future cycle priorities and to help shape the customer plan
- Work with buyers when planning our category strategies and run insights to build out their annual plans
- Continuously monitor the market and consumer behaviours to build insights that support both our media and trade plans
- Work with our supply partners to bring together our joint insight capabilities
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Requirements
- Proven experience in using data systems such as EPOS, Power BI
- Excellent excel skills
- Proven experience in analysing complex data points including pre vs. post vs. control analysis
- Experience in interpreting data to build out findings and recommendations
- Good level of analytical experience and excellent commercial acumen
- Experience in working with data in a retail media and/or retail environment preferred
- Excellent organisation skills with the ability to prioritise work and manage ambiguity
- A self-starter with the initiative to drive improvements without prompt
- A team player who can self-manage but is willing to support colleagues
How We Reward Our Teams
- Hybrid Working Model from home and in the office
- 4pm Friday Finish
- Flexible Working
- 25 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
- Family Friendly Leave
- Company Pension scheme
- Annual Bonus based on company and personal performance
- Competitive Salary
- Private Medical Care
- Cycle to work scheme
- Staff Discount Card for railway stores (subject to policy)
About Us
Celebrating over 230 years, we’re proud to have grown into a globally recognised brand present in over 30 countries – the air of familiarity people love and trust on their journey. As a diverse group of over 6,000 colleagues, we’re all on the same journey to a better business through our commitments to our planet, people, and the communities we serve.
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Our business operates from two key locations, in a vibrant area of London, close to Aldgate and Liverpool Street Station, while the other is located at Swindon's International Business Park, just off the M4 with excellent transport links and over 100 on-site parking spaces.
For WHSmith Europe, our mission is simple – to create value for our stakeholders by providing a platform for global brands across airports, hospitals, rail stations, and other markets. Our operational environment is fast-paced and highly regulated, requiring exceptional standards of maintenance, compliance, health & safety, and colleague welfare across every location.
We’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender, gender expression, gender identity, race, or ethnicity, marital status, religion, sex, sexual orientation, or anything else that makes you, you—you’re welcome here.
We’re also open to flexible working where possible, so if that’s something you need, let’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know—we’re happy to help!
Applications Close 14th October.
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