Vibrant Foods
Brand Activation Manager
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About Vibrant Foods
Vibrant Foods is one of Europe's largest South Asian food groups, bringing together a portfolio of well-established heritage brands, including East End, TRS, Fudco, Cofresh, and Everest. Headquartered in Watford, with three manufacturing facilities across the Midlands, the company is dedicated to creating authentic, flavour-led food experiences that celebrate South Asian heritage while meeting the growing demand for plant-based and vegetarian products.
The business combines a rich cultural legacy with a modern, growth-focused approach, supplying both retail and foodservice markets across the UK and internationally. Its purpose is to create adventures in flavour that bring people together by connecting consumers with foods rooted in taste, heritage, and culture.
At the heart of Vibrant Foods is a people-focused culture underpinned by five core values: Swift, Passionate, Inclusive, Collaborative, and Empowered. Employees are encouraged to share ideas, work collaboratively to solve challenges, and take ownership of their work. This creates an agile, supportive environment where innovation, continuous improvement, and personal development are actively encouraged.
Job title - Brand Activation Manager
Location - Watford
Working pattern - Monday to Friday (office closed Friday + hybrid working available)
Reporting to - Senior Marketing Manager
Role Purpose
To deliver cost-effective brand activation that builds awareness, drives product trial and supports sales growth, combining strategic planning with hands-on execution across retail, events, partnerships and digital channels.
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Key Responsibilities
- Deliver 360-degree activation plans aligned with brand strategy, customer priorities and growth objectives.
- Execute in-store activity, sampling, launches and promotions across grocery, independent and wholesale channels.
- Build an activation calendar around cultural trading periods, promotions, launches and brand moments.
- Coordinate events, festivals and community activity, developing partnerships that extend brand reach.
- Partner with Sales and Commercial teams on customer objectives, promotional calendars and account opportunities.
- Coordinate point-of-sale materials, stock, staffing, logistics and assets for on-brand delivery.
- Manage the social media agency, approving briefs and content while optimising performance and amplification.
- Control activation budgets, suppliers, venues and brand ambassadors, ensuring safe and cost-effective execution.
- Measure reach, trial, engagement, sales impact and ROI, using insight to improve future activity.
Person Specification
Essential
- 3-5 years' experience in brand activation, trade marketing, FMCG or retail marketing.
- Proven delivery of in-store activity, sampling, events, launches or retail campaigns.
- Strong shopper-marketing knowledge, connecting brand activity to customer objectives and sales growth.
- Experience briefing and managing external marketing, creative or social media agencies.
- Strong project planning, delivering multiple campaigns within tight budgets and deadlines.
- Commercial and analytical capability to manage budgets, assess performance and evaluate ROI.
- Excellent relationship skills, with proactive, hands-on delivery and attention to detail.
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Desirable
- A degree or equivalent in Marketing, Communications or Business.
- Digital, social media and e-commerce experience, including tools such as Canva, Meta or Google Analytics.
- Experience managing brand ambassadors, field teams, event suppliers and activation assets.
Benefits Full of Flavour
At Vibrant Foods, we believe great benefits are an essential ingredient in a rewarding career. Here’s a taste of what you can enjoy:
- 33 days’ Annual Leave - Plenty of time to relax, recharge and enjoy life outside work.
- Pension contributions matched up to 5% - Contribute 5% and we’ll match it—giving you a total pension contribution of 10%.
- Private healthcare eligibility - Access additional support to help you look after your health and wellbeing.
- Volunteering days - Take time away from your usual role to support the causes and communities that matter to you.
- Free on-site parking - Making your daily journey a little easier.
- And many more benefits to enjoy!
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