WHSmith
Brand Activations Coordinator
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Brand Activations Coordinator
At WHSmith Europe our people are at the heart of everything we do. They are the ones that go the extra mile for our customers, the ones that enable our growth. That’s why our Marketing, Design & Store Development department is passionate about creating an environment where people can be creative and trailblazing in order to do their best work. The Brand Activations Coordinator role is critical to support the commercial teams with landing all brand activations to deliver our sales, margin and income objectives now and the future
What you will be doing:
- Ensuring all campaign materials are received so that all campaigns go live as expected.
- Working closely with suppliers to chase down any materials and answer any queries they have.
- Managing all supplier and internal deadlines, prioritising work accordingly and escalating any delays to the critical path.
- Ensuring all briefing materials are kept up to date in the scheduling platform and schedule in amends when required, this will include any landlord restrictions, brand guidelines or specifications.
- Advising the sales teams of any inventory changes to support with their pitches and bookings.
- Chasing all approvals from the appropriate stakeholders in line with the critical path and escalate any issues including taking any branded artwork to creative review.
- Managing and maintaining and special booking requests that cannot be briefed in the standard systems.
- Supporting with moving any bookings as and when required.
- Ensuring the systems and any trackers are correct to brief all media campaigns to the CMS platform.
- Managing all social media bookings into the scheduling system, ensuring supplier briefs are completed and shared with the Social Media Manager, chasing down any materials required and liaising with suppliers on content approvals and or changes.
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What we are looking for:
- Existing relationships with retail media networks.
- Experience in activating brands.
- Excellent organization and planning skills, including strong Excel and PowerPoint.
- Strong communicator, with an ability to influence at all levels of the business.
- A self-starter, with the initiative to drive improvement and change without prompt.
- A team player who can self-manage but is willing and able to support colleagues and share best practice.
- Proven experience of prioritization and managing ambiguity required.
- Experience of managing high profile, time critical projects.
- High level of analytical experience, and excellent commercial acumen.
How we reward our teams:
- Hybrid Working Model from home and in the office
- 4pm Friday Finish
- Flexible Working
- 24 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
- Family Friendly Leave
- Company Pension scheme
- Annual Bonus based on company and personal performance
- Competitive Salary
- Cycle to work scheme
- Staff Discount Card for railway stores (subject to policy)
About us:
Celebrating over 230 years, we’re proud to have grown into a globally recognised brand present in over 30 countries – the air of familiarity people love and trust on their journey. As a diverse group of over 6,000 colleagues, we’re all on the same journey to a better business through our commitments to our planet, people and the communities we serve.
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Our business operates from two key locations, In a vibrant area of London, close to Aldgate and Liverpool Street Station, while the other is located at Swindon's International Business Park, just off the M4 with excellent transport links and over 100 on-site parking spaces.
For WHSmith Europe, our mission is simple – to create value for our stakeholders by providing a platform for global brands across airports, hospitals, rail stations and other markets. Our operational environment is fast-paced and highly regulated, requiring exceptional standards of maintenance, compliance, health & safety and colleague welfare across every location.
We’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender, gender expression, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you—you’re welcome here.
We’re also open to flexible working where possible, so if that’s something you need, let’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know—we’re happy to help!
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