Walker Cole International
Brand and Category Managers
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Brand & Category Managers | Consumer Sector
A fast-growing consumer business is expanding its Marketing and Insights teams and is looking to hire two commercially-minded professionals to join at a pivotal time of growth and transformation.
Location: Reading, UK
Contract Type: Full-time | Permanent | Hybrid (3 days office / 2 days home)
Brand Managers
- Contribute to end-to-end brand strategy and positioning, translating it into integrated 360° activation plans across ATL, BTL, digital, PR, and e-commerce
- Own day-to-day brand execution, ensuring consistency across all consumer and customer touchpoints
- Manage Brand P&L and A&P budgets with a disciplined, ROI-driven approach
- Lead regular brand performance reviews using sell-out data, retailer insights, and digital analytics
- Drive NPD/EPD projects from concept through to launch readiness
- Act as brand project lead across Sales, Supply Chain, Regulatory, Medical, Finance, and external agencies
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Requirements:
- 4-8 years' experience in Consumer Manufacturing industries - CPG, Personal Care, Health
- Strong early commercial acumen
Category Managers
- Build and independently manage category partnerships with key customers, backed by objective market and competitor insight
- Deliver commercially focused recommendations on range reviews, assortment, retail formats, and e-commerce
- Develop best-in-class category and shopper insight, including loyalty card data and purchase drivers
- Define and track category KPIs, integrating EPOS, category, and shopper data with range and planogram analysis
- Build compelling, insight-led category narratives to influence customer decision-making
- Support delivery of commercial priorities alongside Account Managers
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Requirements:
- 4-8 years' experience in Consumer Manufacturing industries - CPG, Personal Care, Health
This is a rare opportunity to play an integral role in the rapid growth of an ambitious business with an entrepreneurial, execution-focused culture, offering opportunities for rapid career progression and professional development.
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