Rat & Boa
Brand and Content Manager
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Job Title
Designed for those who live boldly, Rat & Boa evokes a spirit of adventure, sensuality and duality. Each piece reflects our commitment to style that's both timeless and fresh, made for hedonistic women who make their own rules.
Purpose
Our creative directors set the direction for the brand each season. You'll work closely alongside them to execute their vision, leading a talented in-house team to turn that direction into high performance, on-brand assets.
Strategy and execution aren't separate here. Once the content plan is set, you'll be hands-on in making sure it's rolled out. You'll own all digital touchpoints and be the point of accountability for team output to CD's.
Requirements
Key Responsibilities
Execution
- Work alongside creative directors to execute the content strategy for each season
- Make sure the team has a clear, shared understanding of what's expected from them and the support and tools to make it happen
- Own the social calendar; your Social Lead will work within it
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Production
- Get hands-on from week one. Personally lead on creative direction, moodboards and shoot concepts
- Work closely with our creative director to proactively plan the content that's needed month to month
- Make sure the strategy set at the outset is actually implemented, not just documented
- Works alongside Valentina to set creative direction for content shoots. You won't be responsible for sign off, but you'll provide opportunities and options for shoots that support the season
Digital Oversight
- Own all digital touchpoints: homepage, campaign rollouts, email content and design, and decide what content is used where
- Work directly with the finance department to sign off budgets for the year, then feed this down to the team
Team Management
- Manage the content team, (incl. Social Lead, Social, Production and PR Coordinator and Digital Creative)
- Be a point of accountability for team output to the founders
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What Success Looks Like
- Each season's creative direction is clearly understood and translated into production
- Digital touchpoints (homepage, email, campaigns) are consistent with that direction and with each other, creating a holistic brand experience
- Creative directors have one clear point of accountability for content and brand output, and the creative team are supported in their work and growth
Soft Skills
- Must be able to work well independently and as part of a collaborative team
- Excellent communication skills, able to provide clear direction and leadership on creative concepts visually and verbally.
- Ability to adapt to the changing needs of a fast paced business.
Benefits
- Hybrid working
- Generous Holiday package
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