VisitScotland Brand and Design Manager

VisitScotland is Scotland’s National Tourism Organisation, and we’re proud to promote the wealth of incredible features our country has to offer. Our aim is to benefit Scotland by growing its tourism industry and giving it a renowned presence in the global marketplace.

The Brand and Design Manager is a key middle management role reporting to the Senior Brand & Design Lead. The post holder leads and inspires a team of up to six designers, shaping the art direction across our design portfolio and ensuring every output is insight-driven, accessible, of a consistently high quality, and distinctly on-brand.

The core responsibilities of this role include evolving and managing our brand systems to ensure consistency, clarity, and impact across all touchpoints and leading by example to drive best practice within the design team, fostering a culture of continuous improvement and innovation. Working in close partnership with Creative Studio Operations and wider stakeholders, the role also helps to prioritise design workloads, optimise processes, and ensure the effective delivery of high-quality, strategically aligned creative work.