CVS Group UK
Brand and Marketing Manager
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At CVS Veterinary Group
Our purpose is to provide the best possible care to animals. Our vision is to be the veterinary company people most want to work for.
We are an international integrated veterinary services provider which delivers to clients through four business areas; our veterinary practices, diagnostic laboratories and e-commerce division. Our success is derived from the passion our people have for animals and for making pets a priority, it's what is at the heart of our work, every day.
The Role
We're looking for a Brand and Marketing Manager to join us on an initial 6 Month FTC. You will be responsible for the planning, coordination and delivery of marketing campaigns and brand activity across CVS Group. Reporting to the Senior Brand and Marketing Manager, the role ensures campaigns are executed effectively across all channels, stakeholders are engaged throughout delivery, and performance insights are used to optimise results.
This is an exciting opportunity for a highly organised, data-driven and commercially minded individual, with experience managing campaigns, stakeholders and external suppliers. This role plays a key part in bringing the CVS Vets brand to life across practices and customer touchpoints.
What You'll Be Doing
- Deliver integrated marketing campaigns across digital, social, CRM, print and in-practice channels to drive customer acquisition, engagement and retention.
- Coordinate national and local marketing activity, ensuring campaigns are executed on time, on brand and to a high standard.
- Partner with Digital teams to align marketing activity across SEO, PPC, paid social and content channels.
- Act as a guardian of the CVS brand, ensuring consistent messaging, visual identity and customer experience across all touchpoints.
- Build strong relationships with stakeholders across Operations, PR, Digital, Data and practice teams to support successful campaign delivery.
- Manage external agencies and suppliers, ensuring projects are delivered efficiently and meet agreed objectives.
- Monitor campaign performance, track key metrics and provide insights and recommendations to optimise future activity.
- Support customer communications and CRM programmes, using data and segmentation to improve targeting and engagement.
- Coordinate marketing collateral, print production and operational marketing activities to support business needs.
- Ensure compliance with GDPR and internal governance standards, while identifying opportunities to improve marketing processes and ways of working.
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What You'll Bring
- 4 – 6 years' experience in a marketing role, with responsibility for planning and delivering integrated marketing campaigns.
- Experience leading a team (desirable)
- Strong project management, organisational skills and management of multiple projects.
- Stakeholder management experience
- Analytical skills with experience reporting on marketing performance.
- High attention to detail and ability to manage multiple priorities.
- Experience within veterinary, healthcare, retail or multi-site service businesses (desirable).
- Experience working with CRM systems and customer data.
- Experience managing agencies or external suppliers and desirable managing a small team.
Why Join CVS Group?
At CVS, our people make the difference. We foster a culture built on collaboration, trust and continuous improvement, where everyone is encouraged to contribute ideas, take ownership and grow professionally.
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You'll join a team that values:
- Doing the right thing for our customers, colleagues and communities.
- Supporting and developing one another to achieve shared success.
- Taking accountability for delivering exceptional outcomes.
- Treating others with openness, respect and professionalism.
- Striving for excellence through innovation, learning and continuous improvement.
In return, we'll provide a supportive environment, opportunities for development and the chance to make a genuine impact within one of the UK's leading veterinary groups.
You will also receive company benefits including:
- 6 weeks leave a year (5 weeks annual leave + Bank Holidays or equivalent time off)
- Buy/Sell holiday scheme
- Health cash plan – money saved on everyday health treatments
- A range of flexible benefits to suit your needs, including discounted gym membership, childcare vouchers and much more!
CVS is committed to being a fully inclusive place to work where all our colleagues are encouraged and supported to be themselves, where difference is celebrated and where everyone feels able to deliver their best. We are also determined to build a workforce that is more representative of our diverse communities and the people we provide our services to.
Ready to help shape the future of the CVS brand?
Apply today and become part of a business committed to caring for animals, supporting colleagues and delivering exceptional customer experiences every day.
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