Hustle Bars
Brand and Marketing manager
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HUSTLE.
CREATINE INFUSED PROTEIN
Marketing & Brand Manager
ABOUT HUSTLE
Hustle is a creatine-infused protein bar built for people who train hard and live well. The brand is rooted in health and fitness, the gym, sports nutrition, and the everyday active consumer, and over the last twelve months it's moved from a blueprint to a proven base, with distribution secured across gyms, universities, vending, retail and wholesale.
We're scaling fast. With multiple routes to market open, e-commerce building, and significant growth on the horizon, we're bringing marketing in-house to power the next phase. This is a rare chance to take a distinctive, fast-growing brand and own how it shows up in the world.
THE ROLE
We're looking for a Marketing & Brand Manager to own the day-to-day marketing engine and act as guardian of the Hustle brand. You'll sit at the centre of our marketing structure, turning our plan into executed campaigns, coordinating our specialist agencies, running our own channels, and making sure Hustle shows up consistently everywhere our customers train, play and buy.
Where the role sits
- Works alongside: Our Tiktok agency, our Amazon marketplace agency, and the field sales operation.
- Manages: agency and partner relationships, freelancers and contractors, POS / print / merchandise suppliers, and the marketing budget.
KEY RESPONSIBILITIES
- Brand guardian
- Own and protect the Hustle brand identity, tone of voice and visual standards across every touchpoint.
- Keep the brand rooted in its health and fitness core (the gym, creatine and protein, the active consumer) while broadening its appeal outward into social sport, wellness, the workplace, convenience and grocery.
- Tailor tone, imagery and messaging to each environment and consumer segment, leading with the highest-priority benefit per channel. Our ICP spans serious gym-goers and students through to golfers, racket-sports players, wellness studios, office workers, convenience shoppers and health-food buyers, as set out in the brand's Environment, Consumer and USP Strategy Map.
- Develop and maintain brand guidelines, and make sure agencies, partners and retailers apply them consistently.
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Own the always-on marketing plan
- Quarterly promotions: plan and deliver a rolling promotional calendar, including a seasonal event every quarter, tiered promotions and seasonal drops.
- Digital content: run a structured always-on content and ad calendar across our key content themes; own the content calendar and the Klaviyo email/SMS flows.
- Events & activations: deliver flagship experiential activations and community partnerships, including expos and mobile brand activation.
- Sampling: run structured sampling across gym, leisure and higher-education sites, capturing content at every activation.
- POS & merchandise: develop gym POS kits, the Hustle merchandise range, and brand collaborations.
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Activation by environment: Training locations. Playing locations. Buying locations.
- Train: drive sampling, POS and event presence where our customers are, from gyms to performance events.
- Play: build presence in social sport venues.
- Buy: win e-commerce and support the field team's pull-through to unlock the next growth phase.
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Agency & partner management
- Brief and manage our Tiktok and our Amazon agency, owning their performance against agreed KPIs.
- Coordinate creators, UGC and live-selling activity across the DTC stack.
- Manage POS, print and merchandise suppliers, and any freelance design or content support.
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Digital & e-commerce marketing
- Own organic and paid social, email / SMS (Klaviyo) and the DTC conversion funnel.
- Support Amazon and TikTok Shop growth across listings, A+ content, reviews, multipacks and subscribe & save.
- Graphic Design.
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Budget, planning & reporting
- Own and manage the marketing budget, spending it where it drives measurable return.
- Build the always-on marketing calendar and keep it aligned with the sales plan and field team.
- Report on performance against awareness, demand, conversion and retention metrics.
WHAT WE'RE LOOKING FOR
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Essential
- Proven experience in a marketing role, ideally FMCG, food & drink, sports nutrition, supplements or a fast-growth consumer brand.
- Strong grasp of digital and e-commerce marketing: paid social, TikTok / creator marketing, email (Klaviyo) and marketplace (Amazon).
- Hands-on experience running content, events and sampling activations.
- Brand-minded, able to protect and grow a distinctive brand identity across many touchpoints.
- Highly organised, comfortable running an always-on calendar across multiple channels at once.
- Thrives in a scale-up: self-starting, hands-on and commercially minded.
- Familiar with either Canva and/or Adobe Creative Suite.
Desirable
- Experience in sports nutrition, functional food, or the gym / fitness sector.
- Existing relationships with creators, agencies, or retail / convenience buyers.
- Full UK driving licence, for events, sampling and the branded van programme.
WHAT SUCCESS LOOKS LIKE IN THE FIRST 12 MONTHS
- The marketing plan is live and running always-on, with a clear quarterly rhythm.
- TikTok and the Amazon agency are delivering to KPI under your management.
- Hustle has a consistent, distinctive presence across Train, Play and Buy.
- Marketing is measurably driving awareness, demand, conversion and retention, supporting the plan to grow the base, win e-commerce and develop to the 12 month growth plan.
- A full and ambitious accelerated marketing growth plan for the next 12 months.
- You feel increasingly confident in your role and your personal growth allows you to develop.
THE PACKAGE
Job title: Marketing and Brand Manager.
Location: Liverpool base, work from home flexibility.
Working pattern: 9am - 5pm, Monday - Friday.
Salary: £28,000 - £32,000
Benefits:
- Expo and Event travel and accommodation.
- Annual personal development budget.
- Your Birthday off.
- 33 days holiday per annum. (including bank holidays)
- Marketing Expenses.
- And of course, countless protein bars :)
Start date: Within 1-2 months.
Website: www.hustlebar.co.uk
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