Brand & Campaigns Manager

Reporting To:

Director of Marketing & Experiences

Direct Report:

Senior Marketing Executive

Location:

London – hybrid working

About Berry Bros. & Rudd

Berry Bros. & Rudd is more than 325 years old, but we never stand still. As the world’s best and most trusted fine wine and spirits merchant, we are committed to helping our customers drink better, now and in the future. A career at Berry Bros. & Rudd is a unique and rewarding experience, combining the rich background of centuries of history with a modern family-owned culture, built on ambitious plans and with people at its heart.

The Job in a Nutshell

The role is responsible for developing and delivering integrated marketing campaigns that drive customer engagement, commercial performance, and brand growth. Working across multiple teams, the Brand & Campaigns Manager ensures campaign activity, brand storytelling, and communications work together to strengthen BB&R's position as the world's most trusted fine wine and spirits merchant.

Who You Will Work With

• Internal: Marketing, Customer Insights, Design, Content, Buying, Shops, Events
• External: Producers, PR agency, external agencies, and partners

What You Will Do

Key Areas of Responsibility:

• Coordination and project management for all En Primeur, in bond, and retail campaigns, across all channels (incl. in store), for wines and spirits. Key responsibilities include:
  • Setting overall direction for campaigns, including audience targeting, key messaging, comms plans, and briefing these into respective teams.
  • Owning the customer’s experience of the campaign from end-to-end.
  • Measuring success through campaign reviews and feeding back learnings into other team members.
  • Keeping senior stakeholders up to date and managing sign offs.
  • Overseeing and helping to run EP tastings at internal and external venues, ensuring these exceed customer expectations.
• Owning and creating the overall promotional calendar that details all Customer, Producer, and Brand activities, working with various teams and channel managers.
• Organisation and management of monthly marketing activity to ensure the commercial and marketing teams are aligned, and we have a well-balanced communications plan each month that will deliver commercially.
• Support the ongoing development and evolution of the BB&R brand, ensuring it remains relevant, distinctive, and customer-focused.
• Act as a champion of the BB&R brand, ensuring it is represented consistently and effectively across marketing activity, communications, and customer experiences, both onsite and offsite.
• Support PR activity and external communications, ensuring alignment with wider brand and campaign objectives.
• Work closely with the Partnerships Manager to ensure partnership activity is aligned to marketing priorities and fully integrated into campaign plans, content calendars, and customer communications.
• Champion spirits product marketing and lead on helping to grow the product category through a compelling marketing plan.
• Overseeing the Events, London, and Basingstoke shop annual strategy and supporting the marketing executives to implement the day-to-day marketing plans.
• Apply established brand standards across all owned marketing activity, working collaboratively with internal teams, agencies, and partners.
• Briefing creative teams and working collaboratively with them to develop reputation-building collateral.
• Ensuring that campaign and customer objectives are reflected in final outputs.
• Work closely with the Content team to ensure campaigns and brand stories are translated effectively across social media, identifying fresh and channel-appropriate ways to engage audiences.
• Monitor competitor activity and encourage building customer understanding so you and we stay ahead of trends and aware of how the market is evolving.
• Manage the Senior Marketing Executive, with a focus on mentorship and growth.
• Manage budget ensuring all costs for owned areas are accurately tracked, POs raised, and invoices paid.
• Supporting the FMV sales teams with occasional support with creating sales materials to promote producers.
• Leading the communications plan for sustainability initiatives through marketing.