VMA Group
Brand & Campaigns Marketing Manager
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Brand & Campaigns Marketing Manager
Exclusive opportunity to join a growing telecoms business as Brand & Campaigns Marketing Manager, taking ownership of brand development and integrated campaign delivery across consumer and business markets.
This is a broad, commercially focused role combining brand strategy with hands-on campaign execution. You will lead multi-channel campaigns, above-the-line activity, organic social and hyper-local marketing, ensuring brand investment drives awareness, engagement and measurable customer growth.
Hybrid working – 3 days in Oxfordshire office, 2 from home
Key Responsibilities
- Lead the development and evolution of the brand, positioning, messaging and creative frameworks.
- Plan and deliver integrated marketing campaigns across consumer and business audiences.
- Manage campaigns across paid, owned and earned channels, ensuring consistent messaging and strong commercial outcomes.
- Develop and deliver hyper-local and community marketing programmes tailored to different geographic markets.
- Lead above-the-line activity across channels including TV, radio, OOH, sponsorship and local media.
- Own organic social media and content strategy, including channel planning and editorial calendars.
- Manage creative, media and production agencies, ensuring high-quality delivery and effective use of budget.
- Work closely with performance, digital, lifecycle and B2B marketing teams to connect brand activity with customer acquisition and engagement.
- Partner with insight and analytics teams to measure brand health, campaign effectiveness, ROI and customer penetration.
- Embed a structured test-and-learn approach across campaigns, creative, media and local marketing activity.
- Support PR, sponsorships, proposition launches and major external communications.
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Skills & Experience
- Strong experience in brand management, integrated marketing or marketing communications, ideally within telecoms.
- Proven experience developing and delivering integrated, multi-channel marketing campaigns.
- Strong understanding of brand strategy, creative development and campaign planning.
- Experience managing above-the-line media campaigns and external agency partners.
- Experience of regional, community or hyper-local marketing would be advantageous.
- Strong understanding of organic social media and content strategy.
- Commercially focused, with experience using campaign and customer data to optimise marketing performance.
- Able to combine strategic brand thinking with hands-on campaign delivery in a fast-paced environment.
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If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
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