Ownership of Campaign Delivery

• With the support of our Digital Marketing agency implement paid media campaigns across the product suite, including managing the entire process from start to finish.
• Create forms and email workflows in HubSpot to support lead generation and nurturing.
• Work alongside other team members to build audiences in HubSpot for effective campaign targeting.
• Build Landing Pages in our CMS to support marketing campaigns and promotions.
• Manage ticketing process for creative and digital work with external teams, collaborating to ensure deliverables meet requirements.
• Obtain necessary sign-offs through appropriate channels to ensure compliance and alignment.
• Act as a liaison between members of the ScriptRunner team to gather inputs for developing marketing activities.

Collaboration and Guidance

• Work closely with other members of the ScriptRunner Marketing team, following guidance and instructions to set up and schedule well-thought-out marketing campaigns.
• Provide advice and best practices to optimize campaigns and improve their effectiveness.
• Proactively run projects and campaigns, creating clear briefs for external agencies/teams.
• Conduct tests and provide input into strategic decisions to drive marketing success, such as testing new channels and approaches to reach new audiences and drive growth.

Brand Management

• Own and drive the ScriptRunner brand strategy, including ownership and development of brand level campaigns, developing the brand bible, and bringing new branding opportunities to the table.
• Brand guardianship, reviewing/monitoring outputs (videos, creative assets, presentations, etc.) to ensure consistency and integrity of the ScriptRunner brand.
• Management of branded asset libraries and asset distribution (internally and externally).
• Monitor/measure brand awareness and sentiment, etc., and manage activity to positively impact brand metrics.
• Own and drive the processes to develop brand position for new products and opportunities.
• Manage 3rd party agencies and partners for timely execution of deliverables.

Qualifications

What we're looking for

• Experience managing day-to-day relationships with a digital marketing agency, and strong knowledge of paid digital marketing channels and techniques. Such as proficiency with Google Ads, LinkedIn Ads, Meta Ads, Campaign optimisation & Website CRO.
• Experience with campaign optimization across paid adverts and strong background of using data to make informed changes to optimize campaigns.
• Strong brand management background with experience of brand development and guardianship.
• Strong project management skills with the ability to manage multiple tasks and prioritize effectively.
• Experience in audience segmentation and targeting using HubSpot or similar tools.
• Familiarity with building Landing Pages and managing brief tickets for creative/digital work.
• Excellent communication and collaboration skills, with the ability to liaise effectively between team members.
• Deep understanding of how to use B2B marketing tactics and best practice to drive leads.
• Excellent copywriting.
• Proactive and self-driven, capable of running projects and campaigns independently.
• Strong analytical skills to track campaign performance and provide data-driven insights.

A few nice things to have

• Degree in Marketing, Business, or related field.
• Experience working with complex technical products and the SaaS industry.
• Experience taking new products to market and understanding the appropriate marketing channels at different stages of the product life cycle.
• Proficiency in using marketing automation platforms such as HubSpot for email marketing and workflow creation.
• Understanding of Conversion Rate Optimization (CRO) principles and best practices.
• Familiarity with tools such as Attest for survey creation and Hotjar/Optimizely for website optimization.
• Basic image and video editing skills.
• Experience in social media scheduling and management.
• Understanding of SEO principles and best practices.

Additional Information

Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet.

Drop us your application, we’d love to hear from you!

What to expect

We have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.

You can read them here

Equal opportunities for everyone

At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status.

Recruitment fraud notice

We are aware of recruitment scams where individuals or organizations may falsely claim to represent us. We take this seriously and are committed to protecting candidates throughout our hiring process.

We will never ask for any form of payment, fees, or financial commitment at any stage of recruitment, including applications, interviews, onboarding, or equipment provision.

Most of our recruitment communications are sent from our system, SmartRecruiters, and may come from addresses such as @smartrecruiters.com. All our emails are signed off by The Talent Team @ The Adaptavist Group.

If you are ever unsure about the authenticity of a message or job offer, please verify it via our official careers channels before responding.

Job Field: Marketing

Candidate Location: UK

Hire type: Fixed term contract