Archerfield
Brand Content Creator
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Brand Content Creator
We are looking for a creative and initiative-taking Brand Content Creator, with a passion for storytelling, a team player mindset, and a keen eye for detail to join our estate Marketing department.
Representing and working on Archerfield’s golf and leisure social media platforms, you will develop our digital touchpoints for both past and future members and guests. The content created should be fresh, creative, and commercially driven, with a tone that matches Archerfield’s values and distinctly different style of Club. The role will also deliver content to support the wider marketing campaign objectives across the estate.
Archerfield is one of Scotland’s leading destinations for golf, luxury stays, events, and world-class spa treatments, with a range of accommodation from suites and lodges to coastal cottages and a grand mansion house. Situated on the stunning East Lothian coastline, we are just 18 miles from Edinburgh and a short distance from North Berwick, Haddington, and other East Lothian towns.
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What you will be doing in this role:
- Supporting the Digital Marketing Manager to guarantee all content is aligned with the marketing strategy and reflects Archerfield as an aspirational lifestyle brand
- Managing all organic social media channels, planning, capturing, editing, and publishing engaging content with a strong focus on short-form video content with the aim of increasing brand awareness and non-follower reach
- Working cross-departmentally to operationally manage the delivery of content outputs
- Safeguarding the brand, guaranteeing consistent tone of voice and alignment with brand guidelines
- Monitoring, analysing, and evaluating the effectiveness of all social media content to inform future campaigns
- Identifying new social media trends and opportunities that will inspire new audiences
- Supporting the wider marketing and golf team with administration to help deliver commercial objectives
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What we give you:
- Estate-based incentive and discount schemes
- External Discounts and Offers scheme
- Generous Refer a Friend Benefits
- Employee Assistance Programme
- Health and wellness resources
Experience Required:
- 2+ years of professional experience in a digital content role
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