Crabtree & Crabtree
Brand & Content Executive
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At Crabtree & Crabtree, we’re more than a collection of exceptional holiday homes. We’re a passionate team dedicated to creating unforgettable experiences for our guests across some of Great Britain’s most stunning destinations.
Our portfolio of more than 370 carefully curated properties stretches from the wild beauty of Northumberland and the Scottish Borders to the rugged coastlines of the Lothians and the rolling landscapes of Yorkshire. Behind every home is a team of talented people who share a commitment to quality, attention to detail and outstanding customer service.
At C&C, we take as much pride in our people as we do in our homes. We foster a supportive and collaborative culture where every team member can make a meaningful impact. From helping guests discover hidden local gems to ensuring every stay exceeds expectations, everyone plays an important role in delivering exceptional experiences from start to finish.
Join us and be part of a team that’s passionate about creating memorable moments, building lasting relationships and showcasing the very best of Britain’s most beautiful places.
About the Role
The Brand & Content Executive is instrumental in delivering Crabtree & Crabtree’s content marketing strategy. Reporting to the Head of Marketing (HOM), the Brand & Content Executive is responsible for delivering aspects of the marketing plan, ensuring the website content is optimised to drive sales, creating promotional campaigns, CRM activity, managing branded collateral, creating copy and content for use in traditional, digital and social media channels, and supports managing PR activity, events and press visits. The Brand & Content Executive is responsible for reporting on the performance of marketing activity and the commercial performance of the business on a monthly basis.
Key Responsibilities & Outputs
- Support the Head of Marketing in developing and delivering a content strategy that increases website traffic, social engagement, brand awareness, and bookings.
- Create, schedule, and optimise content across digital channels, ensuring all activity aligns with the brand, tone of voice, and business objectives.
- Act as brand guardian, maintaining consistency and accuracy across all customer-facing communications and marketing materials.
- Own guest and owner email marketing programmes, including content creation, testing, deployment, performance analysis, and optimisation.
- Manage and optimise website content, user experience, and SEO performance, working closely with digital marketing partners to ensure the site remains current, effective, and technically healthy.
- Support the planning and delivery of the annual marketing calendar, campaigns, and promotional activity.
- Support the Business Development team with new property onboarding, coordinating copywriting, imagery, website listings, and launch activity in line with agreed deadlines and SEO best practice.
- Manage and maintain the company asset library, providing marketing materials, imagery, and content for internal teams, PR activity, and third-party partners.
- Create and coordinate marketing collateral, both digital and print, ensuring all guest, owner, and business communications remain accurate and up to date.
- Support the management of social media channels, including content publishing, community engagement, and responding to reviews, enquiries, and messages.
- Provide day-to-day marketing administration and copywriting support across the business.
- Coordinate PR activity, press visits, and media opportunities, working with external agencies to ensure integrated and effective communications. (maternity cover period until Q2 2027)
- Develop and manage brand partnerships, local collaborations, and joint marketing initiatives that extend brand reach and support commercial objectives. (maternity cover period until Q2 2027)
- Oversee the Experiences portfolio and maintain the “Little Black Book” directory, ensuring recommendations, itineraries, and guest information remain relevant and current. (maternity cover period until Q2 2027)
- Monitor, analyse, and report on the performance of content, email marketing, PR, partnerships, and campaign activity, providing recommendations for continuous improvement.
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Core Skills
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- First class written and verbal communication and interpersonal skills.
- Strong project management skills.
- Strong experience with Canva and basic level with InDesign.
- Good knowledge and experience of WordPress.
- Excellent attention to detail and proofreading skills.
- Strong time management and multi-tasking skills with the ability to organise and prioritise workload to achieve agreed deadlines.
- Solutions oriented, with intuitive problem solving and analytical abilities.
- Self-motivated with plenty of initiative, who can be trusted to manage own workload and time.
- Excellent IT skills.
- A charismatic personality with a ‘can-do’ attitude, prepared to help in any way required in order to achieve Crabtree & Crabtree’s commercial objectives.
Benefits of Working for Crabtree & Crabtree
As the pioneer of luxury self-catered accommodation in the North of England and the South of Scotland, the Crabtree & Crabtree name has become synonymous with the most exceptional and enticing holiday homes available in these magical parts of the world. With ambitions to continue expanding the portfolio, you will have the opportunity to join the team at an exciting time of growth.
Each and every member of the C&C team is the key to our success – and ensuring everything works like clockwork! Our team is truly the heart and soul of our business, so we offer an excellent package and the opportunity to enhance your career. The benefits include:
- 32 days holiday including bank holidays with an additional day per year, up to 35 days.
- You’ll receive an extra day of annual leave each year to use for your birthday.
- Crabtree & Crabtree will contribute up to a maximum of 3% into your pension scheme.
- A £500 voucher towards the cost of having a holiday in any of the properties in the Crabtree & Crabtree portfolio.
- A friends and family discount scheme.
- A paid day to volunteer with our chosen charity.
- Fun social gatherings.
Application Process
To apply or for more information please send your CV and cover letter to hr@crabtreeandcrabtree.com.
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