Finserve.io
Brand & Content Manager - Payments
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Brand & Content Manager - Payments
Finserve.io is working exclusively with a high-growth B2B technology business to appoint a Brand & Content Manager.
This is a fantastic opportunity to join a scaling organisation operating within a complex and highly competitive technology sector. The successful candidate will play a central role in shaping the company's brand, market positioning and content strategy.
The Role
We are looking for an experienced Brand & Content Manager who can combine strategic thinking with hands-on execution. You will take ownership of the brand narrative, tone of voice and content strategy, creating compelling communications that build awareness, support demand generation and strengthen the company's position within its market. Working closely with senior stakeholders across Marketing, Sales and Product, you will ensure the brand is differentiated, consistent and commercially effective across every customer touchpoint.
Key Responsibilities
Brand Leadership
- Define, evolve and protect the company's brand positioning, narrative and tone of voice.
- Develop and maintain brand guidelines and governance processes.
- Ensure consistency across marketing, communications, digital channels and sales materials.
- Help establish a distinctive and credible position within a competitive B2B technology market.
Content Strategy & Creation
- Develop and own a scalable, full-funnel content strategy covering awareness through to conversion.
- Create and oversee high-quality content including:
- Blog articles
- Thought leadership
- Ebooks and guides
- Customer stories
- Case studies
- Website content
- Sales enablement collateral
- Campaign assets
- Executive communications
- Work closely with Demand Generation to create content supporting campaigns, ABM and lead-generation initiatives.
- Partner with Product and Sales teams to develop messaging frameworks, value propositions and compelling product narratives.
- Translate complex products and industry topics into clear, engaging content for different audiences.
- Identify opportunities to repurpose and scale successful content across multiple channels.
PR & Media
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- Manage relationships with external PR and communications agencies.
- Provide strategic direction to agencies around brand positioning, messaging and communications priorities.
- Coordinate media outreach, press releases, commentary and thought-leadership opportunities.
- Identify opportunities to increase the company's visibility within relevant business, technology and industry media.
- Lead the creation and submission of high-quality industry award entries.
- Work with internal subject-matter experts and senior leaders to develop compelling award submissions.
- Monitor media coverage, sentiment and reach, identifying opportunities for greater market visibility.
- Help position senior executives as credible and influential voices within the industry.
Stakeholder & Agency Management
- Build strong relationships with senior stakeholders across Marketing, Sales, Product and Leadership.
- Manage external agencies, freelancers and creative/content partners.
- Coordinate multiple content and communications projects, ensuring deadlines and quality standards are consistently achieved.
- Act as a brand champion across the wider organisation.
Quality & Governance
- Own the quality and consistency of external-facing content and communications.
- Ensure all content is accurate, commercially relevant and aligned with brand standards.
- Establish effective review and approval processes.
Analysis & Optimisation
- Monitor content performance across relevant channels.
- Analyse engagement, traffic, conversion and pipeline contribution.
- Use performance data to continually optimise content strategy and distribution.
- Report on brand, content and PR performance to senior stakeholders.
Success Measures
The successful candidate will be measured against a combination of brand, content, engagement and commercial outcomes, including:
- Growth in organic website traffic and search visibility.
- Increased engagement with content and digital channels.
- Improved content conversion and engagement rates.
- Growth in content-attributed marketing leads and influenced pipeline.
- Increased brand awareness and direct website traffic.
- Growth in branded search and market visibility.
- Quality, reach and sentiment of media coverage.
- Successful industry award submissions and recognition.
- Improved consistency and quality of brand communications.
- Contribution to wider demand generation and commercial objectives.
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About You
The ideal candidate will combine strategic brand expertise with strong hands-on content capability. You will ideally have:
- Proven experience managing PR agencies, communications partners or external creative/content agencies.
- Strong experience across brand management, content strategy and content creation.
- Experience developing and scaling full-funnel B2B content.
- Experience within B2B technology, SaaS, fintech, financial services or another complex technology environment.
- Exceptional written and verbal communication skills.
- The ability to simplify complex subjects and turn them into compelling stories.
- Experience creating thought leadership and executive-level content.
- A strong understanding of how brand and content contribute to demand generation and revenue.
- Excellent stakeholder-management skills, including experience working with senior leadership.
- Strong organisational skills and the ability to manage multiple projects, agencies and deadlines.
- A proactive, collaborative and highly accountable approach.
- A strong eye for detail, quality and brand consistency.
- An analytical mindset with the ability to use performance data to improve content and communications.
Why This Opportunity?
This is an opportunity to take significant ownership of a growing B2B technology brand and play a key role in defining how the business is perceived within its market. You will have the opportunity to shape the brand strategy, build a scalable content engine, develop thought leadership, increase market visibility, and work closely with senior leaders across the organisation. The successful candidate will be strategic, creative and hands-on — someone who can define the direction of the brand while also rolling up their sleeves to create exceptional content that delivers measurable commercial impact.
Finserve.io is managing this search on behalf of our client.
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