Global PR and external communication - 15%

• Run the day-to-day global PR programme across the UK and Benelux, managing our PR agency relationships.
• Coordinate with our PR agencies to support the launch and media coverage of our annual global research report, All Accounted For, with trade and business press across markets.
• Collaborate with Visma on the rollout of global PR programs in our markets.
• Help grow our media presence in the Netherlands specifically - an area where we see a strong opportunity to build greater visibility during the contract.
• Stay close to what our customers, prospects, competitors and the wider profession are talking about, working with our PR agency and the AI-assisted trade digest we've built. Use these insights to identify content ideas, campaign angles and sharper messaging, and share relevant findings with the wider marketing and product teams.

Major project: FY27 brand refresh

Alongside the above, you will play a significant role in our FY27 brand refresh - a substantial piece of work that will run through much of the contract -that could include:

• Contributing to brand positioning, messaging architecture and tone of voice development.
• Working with our design partner on visual identity direction and application.
• Auditing our existing content and creative estate against the new direction and planning the migration.
• Building the guidelines, templates and enablement that help five markets adopt the refreshed brand consistently.
• Coordinating rollout across BU field marketing, digital, product marketing and the office of the CEO.

You won't own the refresh alone, but you will be central to it, and we’d value your perspective and ideas alongside your ability to turn them into action.

What would success look like?

Your impact

By the end of month three

• You’ll have completed the handover and be confidently managing the existing content schedule.
• You’ll be briefing agencies independently while maintaining a strong standard of work.
• Social listening is generating useful insights that inform the team's decisions.
• You’ll have developed a view on opportunities to strengthen our brand and content, and shared your recommendations with the team.
• You’ll be actively contributing your perspective and ideas to the brand refresh.

Across the contract

• Our brand is coherent across every market and channel. Someone looking at UK, Benelux and Nordic output would recognise one company.
• Media coverage holds or grows across the UK and Benelux, with measurable improvement in the Netherlands.
• The FY27 brand refresh is successfully adopted internally and externally, with guidelines and templates found useful and easy to apply.
• You’ll be able to use data to demonstrate the contribution of our content and brand activity, and show how insights have informed your approach.
• At the end of the contract, you’ll leave behind a well-documented function, with current trackers, established agency relationships, a clear budget position and workflows that support a smooth handover.

What will support your success?

What we're looking for

• Around 5–7 years of experience in content and/or brand marketing, with a portfolio across different formats and channels.
• Strong writing and editing skills, with the judgement to provide clear, constructive feedback on others' work and help strengthen it.
• A strong eye for design. You don't need to be a designer, but you should feel comfortable briefing designers, assessing creative work and creating clean assets yourself in Canva and/or InDesign.
• Experience in or with B2B SaaS, and an interest in working with a technical, professional audience.
• Experience briefing and managing external agencies, with a focus on quality and timely delivery.
• Experience producing content for multiple markets, ideally including localisation or translation coordination.
• Experience with, or an interest in working with, social listening tools, alongside a working knowledge of SEO.
• Experience using AI content tools in practical, production-focused ways.
• Strong organisational skills, with the ability to manage several projects and work with a good level of independence.

Nice to have

• Experience contributing to a brand refresh, rebrand or visual identity project, particularly the rollout and adoption side.
• Hands-on PR experience, including agency management.
• Familiarity with accountancy, fintech or professional services.
• Dutch or French language skills.
• A Bachelor's degree in marketing, communications, English, journalism, design or a related field, or equivalent practical experience.

Support and set-up

• A structured handover with the current post-holder before the leave begins, plus written documentation of live projects, agency contacts and workflows.
• Regular one-to-ones with the Senior Manager of Demand Generation, and a defined stakeholder map across BU field marketing, digital, HR and the office of the CEO.
• Budget approval sits with the Senior Manager of Demand Generation; you'll track spend against the content, brand and PR lines and flag variances early.
• As this is a fixed-term maternity cover role, we can't guarantee a permanent position at the end of the contract. If a suitable permanent opportunity is available at that point, we'd be happy to explore it with you.

£63,750 - £86,250 a year

Please note:

• Most candidates start at the lower to mid part of the range, depending on experience and how their profile compares to our existing team. The higher end of the range is typically offered to individuals with a track record of strong impact and deep expertise in similar roles. We run annual compensation reviews, so there is clear opportunity for growth as you progress in the role.

How we work

At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We're committed to elevating talent by creating an environment where we can all thrive together.

We have a unique culture with our values ​​as the backbone:

• Who we are - Authentically