Neutonic
Brand Copywriter
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About Neutonic
Neutonic is a fast-growing focus and cognitive performance brand building a new generation of products designed to help people perform at their best. We operate across DTC, Amazon, TikTok Shop and major retail in both the UK and US, with a growing portfolio spanning energy, focus and cognitive performance. As the business scales, we want to build an even stronger and more distinctive brand voice across every place our customers interact with us. We’re looking for a brilliant copywriter to help define exactly what Neutonic sounds like.
The Role
We’re looking for a Brand Copywriter to own and develop Neutonic’s tone of voice across the business.
This is not a content-production role where success is measured by how many blogs you can write. You’ll be responsible for the words that define the brand: how we explain our products, how we communicate their benefits, how we speak to customers and how Neutonic should sound across every channel. You’ll work closely with the Creative, E-commerce and Marketing teams to establish a clear messaging framework and then bring it to life across our website, email, social, campaigns and product launches.
Most importantly, you’ll be a genuinely excellent writer with a strong point of view on what makes brand copy good.
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What You’ll Own
- Develop and evolve Neutonic’s overall tone of voice and copy guidelines.
- Create a clear messaging hierarchy and framework across the brand and individual products.
- Rewrite and improve core website messaging, including homepage, landing pages and PDPs.
- Work alongside designers to develop messaging and copy for PDP imagery and creative assets.
- Define how we communicate product benefits clearly, simply and distinctively.
- Shape the tone of our email marketing, one of our most important customer communication channels.
- Write and refine copy for major campaigns, product launches and retail moments.
- Help develop the voice and messaging used across organic social.
- Ensure the brand sounds consistent across channels while adapting the tone appropriately for each platform.
- Review and improve copy produced across the wider business where needed.
What We’re Looking For
- 4+ years’ experience as a copywriter, ideally within an in-house brand team or leading creative agency.
- A portfolio demonstrating genuinely strong brand copywriting.
- Experience working with consumer brands that have a distinctive personality and tone of voice.
- Strong experience across brand, digital, e-commerce, email and campaign copy.
- An ability to take complicated product information and turn it into simple, compelling messaging.
- Strong conceptual thinking, not just executional writing.
- Excellent attention to detail and a very high bar for language.
- Comfortable giving a point of view and challenging weak or generic messaging.
- Able to move between bigger-picture brand thinking and hands-on copywriting.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Experience within consumer, food & beverage, wellness, fitness or lifestyle brands would be particularly valuable.
What Success Looks Like
- Neutonic has a clearly defined and recognizable tone of voice.
- Our core brand and product messaging is sharper, simpler and more consistent.
- Website and PDP copy clearly communicates why our products are different.
- Email feels unmistakably Neutonic rather than generic CRM copy.
- Social, campaigns and product launches all feel part of the same brand.
- Teams across the business have clear frameworks they can use when writing on behalf of Neutonic.
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