One Amiral Group
Brand, Creative & Content Lead
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One Amiral Group • Kingston upon Thames, London
£30,000–£75,000+ depending on experience, capability and value created
ABOUT ONE AMIRAL GROUP
One Amiral Group is a founder-led holding company building and scaling ambitious consumer brands with the goal of becoming category leaders.
Today, the group owns and operates:
- ICED LONDON — a British fine-jewellery brand combining craftsmanship, design, culture and aspiration.
- Studio Bite — a London-based custom grillz studio built around jewellery, self-expression, creativity and community.
- SONIQ Labs — a consumer technology brand developing modern jewellery-care products, beginning with ultrasonic cleaning technology designed to bring professional-level jewellery cleaning into the home.
Each company has its own audience, creative language and growth opportunity. We are still early in our journey, and our Founder & CEO remains deeply involved in the creative, marketing and growth of the businesses. We are now looking for an exceptional person to take meaningful ownership of content across the group.
This is an opportunity to join early, make a significant impact and help shape what One Amiral Group becomes.
OUR MISSION
We build and scale exceptional companies with exceptional people to lead industries, set the standard for customer experience, and prove what’s possible.
We win through exceptional talent, remarkable products, world-class marketing, obsessive customer focus, speed and relentless execution.
Our core values are:
- Exceptional Standards
- Extreme Ownership
- Customer Obsession
- Relentless Execution
- Exceptional Talent
- Challenge What’s Possible
- Win Together
THE OPPORTUNITY
We are looking for a highly versatile Founding Content Lead to take ownership of content across One Amiral Group.
This is an unusually broad creative role. One day you may be creating premium jewellery photography for ICED LONDON. Another you could be filming a founder vlog, producing street interviews for Studio Bite or building a direct-to-consumer advertising campaign for Soniq Labs. We want someone who genuinely enjoys that range.
You should be comfortable thinking about:
- Brand
- Storytelling
- Culture
- Community
- Advertising
- Conversion
- Production
- Editing
- Creative strategy
You will take ideas from concept through to execution and become responsible for dramatically increasing both the quality and quantity of content we produce.
Initially, you will be extremely hands-on. Over time, the opportunity is to build the content team and function around you.
WHAT YOU WILL OWN
You will take ownership of the end-to-end content process across the group, including:
- Developing content ideas and creative concepts
- Planning and organising shoots
- Product and jewellery photography
- Videography, camera operation, lighting and audio
- Filming social-first content
- Creating founder-led content and vlogs
- Producing street interviews
- Creating luxury and brand-led campaigns
- Producing direct-response D2C advertisements
- Writing hooks and scripts
- Storyboarding creative concepts
- Finding and coordinating actors, models and creators
- Choosing locations, sets and props
- Directing people on camera
- Editing short-form and long-form video
- Editing photography
- Sound design, pacing, subtitles and motion
- Creating multiple creative variations for testing
- Repurposing shoots into high volumes of content
- Building and maintaining a strong content library
- Identifying trends and creative opportunities
- Reviewing performance and improving future creative
- Helping develop the visual identity and creative direction of each company
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You will have significant room to bring your own ideas. We want someone who sees opportunities and takes initiative.
BRAND + PERFORMANCE
One of the most important parts of this role is understanding that great content serves different purposes.
Some content builds desire, brand equity, culture, community and trust. Other content needs to stop the scroll, hold attention, explain a product, overcome objections, drive action and generate sales. We want someone who understands both worlds.
For ICED LONDON, you should understand premium creative, product storytelling, aspiration, craftsmanship and brand building. For Studio Bite, you should understand personality, culture, community, street content and creators. For Soniq Labs, you should be able to think like both a creative and a performance marketer.
That includes understanding:
- Hooks
- Angles
- Consumer pain points
- Product demonstrations
- Problem/solution creative
- Testimonials
- UGC
- Social proof
- Objections
- Calls to action
- Retention
- Creative testing
- Ad iterations
You should be able to take an advertising concept from an idea in your head through to a finished creative ready to launch.
CREATIVE FUNDAMENTALS
You should already be confident producing high-quality work across areas such as:
- Product and jewellery photography
- Videography and camera operation
- Lighting and audio
- Composition
- Editing and colour correction
- Short-form and long-form video
- Social-first content
- Direct-response advertising
You should also be comfortable learning quickly whenever a new skill, format or platform becomes important. The standard will continue rising as the group grows. We want someone excited by that.
SPEED & OWNERSHIP
We have ambitious goals and believe speed is a competitive advantage. Idea → Shoot → Edit → Publish → Learn → Improve
We want someone who enjoys momentum, makes decisions, solves problems independently and keeps things moving.
If a concept needs an actor, find one. If a location would improve the shoot, find it. If a creative does not perform, learn from it and create the next iteration. If you see an opportunity, bring it forward. You will have autonomy, and we expect you to use it.
You will initially be the main person responsible for content across the group, so we are looking for someone who thinks beyond a traditional job description and cares about outcomes rather than simply completing tasks.
You will work closely with the Founder & CEO and gain direct exposure to how the businesses are built, marketed and scaled.
WORKING ENVIRONMENT
We are ambitious about what we want to build, and our working style reflects that ambition. There will be periods where we work intensely. During launches, filming days or important projects, working days may occasionally run from approximately 8:30am to 8:30pm or beyond.
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At the same time, we do not confuse long hours with high performance. Exceptional results matter more than simply spending more time at a desk. We are looking for someone who wants to be deeply involved in building something ambitious.
CAREER PROGRESSION
We want this role to become significantly bigger over time. As the businesses grow, you may begin hiring and leading:
- Videographers
- Photographers
- Editors
- Content creators
- Social specialists
- Creative strategists
- Producers
A potential progression could be:
Founding Content Lead → Head of Content → Group Head of Content → Creative Director / Group Creative Director
Your opportunity grows as your capability and impact grow. Greater responsibility should follow greater capability. Greater compensation should follow greater value creation.
COMPENSATION
£30,000–£75,000+ per year, depending on experience, capability and the value you can create.
The range is deliberately broad. Someone earlier in their career with exceptional potential may enter closer to the lower end. Someone who can immediately take ownership of strategy, production and execution at a high level may command considerably more.
We are willing to pay for exceptional talent, and we want compensation to grow alongside impact.
WHO WILL THRIVE HERE
You are likely to thrive at One Amiral Group if you:
- Are highly ambitious and have exceptionally high standards
- Love creating
- Move with urgency and learn quickly
- Take initiative naturally
- Think independently and take responsibility for outcomes
- Are highly resourceful
- Care deeply about quality
- Are commercially minded
- Understand that great creative should contribute to business results
- Enjoy receiving feedback and improving quickly
- Can switch comfortably between different brands and creative styles
- Want significant responsibility
- Want to build something rather than simply maintain something
- Want career progression to be determined by contribution
- Are excited by being early in an ambitious company
Above all, you should look at the vision for One Amiral Group and feel genuinely excited about helping build it.
LOCATION
This role is based around Kingston upon Thames, London. Because filming, product photography, shoots and collaboration are central to the position, you must be able to travel to Kingston upon Thames regularly and live within a reasonable commuting distance. There will also be shoots and projects in other locations when required.
HOW TO APPLY
All applications must be submitted through our Monday.com application form:
Following the application instructions is part of the process, so applications submitted outside the required form will not be considered.
We care far more about the quality of your work, your mindset, your potential and what you can contribute than whether you have followed a conventional career path.
If you are exceptional at what you do, ambitious about where you are going and excited by the opportunity to help build category-leading companies from an early stage, we would love to hear from you.
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