London Councils
Brand, Design and Content Lead
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Shape the Voice and Visual Identity of London Local Government
London Councils is the collective of London's 32 boroughs and the City of London Corporation. We work on behalf of London local government to make London a fairer, more sustainable, and more prosperous city.
We're looking for an outstanding Brand, Content and Design Lead to become the guardian of our brand and lead the development of compelling, high-quality content that conveys the vital role of London local government in the lives of citizens.
This is an exciting opportunity for a creative and strategic communications professional who combines excellent design judgment with strong editorial skills and a passion for innovation. You'll oversee our visual identity, tone of voice, and content standards, ensuring everything we produce is engaging, accessible, and impactful.
You'll also play a key role in helping London Councils embrace new digital approaches, including the effective use of emerging AI tools to improve how we communicate with boroughs, partners, stakeholders, and Londoners.
Role Responsibility
As Brand, Content and Design Lead, you will act as London Councils' brand guardian, ensuring consistency and quality across all communications channels and products.
Working with the rest of the Communications and Public Affairs team and across the organisation, you will commission and produce a wide range of content, from video and graphics to publications, digital campaigns, and social media assets. You will provide expert advice on brand, messaging, and presentation, helping colleagues communicate complex policy and programme work in engaging, persuasive, and accessible ways.
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You will manage relationships with designers, videographers, agencies, and other suppliers, ensuring projects are delivered on time, on budget, and to a high standard.
The role also has an important strategic dimension. You'll contribute to the delivery of our communications strategy, evaluate the effectiveness of our content, and help colleagues explore new approaches to content creation, audience engagement, and AI-enabled communications.
- Lead and champion London Councils' brand, visual identity, and tone of voice.
- Commission and produce engaging content across a range of formats, including video, graphics, publications, marketing materials, social media content, and digital communications.
- Oversee the development of compelling narratives that support London Councils' objectives and priorities.
- Maintain high standards of quality, accessibility, and consistency across all visual and written communications.
- Manage external suppliers and creative agencies, including commissioning, procurement, and project delivery.
- Monitor and evaluate the performance of communications products and use insights to improve future activity.
- Work collaboratively with colleagues across London Councils and hosted programmes to develop innovative communications approaches.
- Support the adoption of new digital and AI tools to improve content production, effectiveness, and organisational capability.
- Ensure all communications activity complies with relevant legal, regulatory, and organisational requirements.
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The Ideal Candidate
We're looking for somebody who combines creativity with strong organisational and project management skills.
You will bring:
- Experience of leading or managing brand and content activity within an organisation.
- Strong knowledge of editorial and content production processes, including commissioning, briefing, procurement, and supplier management.
- Experience of producing or overseeing content across multiple formats, including digital, print, video, and visual design.
- Excellent written communication, editing, and proofreading skills.
- Strong visual judgment and an excellent eye for detail.
- Experience using design tools such as Adobe Creative Suite and Canva.
- Experience of working effectively with external suppliers and contractors.
- A collaborative approach and a commitment to continuous improvement.
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