Propel
Brand Designer
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(Senior) Brand Designer | Luxury / UHNW | central London | up to £75k
We're partnering with a fast-growing consumer scale-up operating in a genuinely premium, high-value space, serving an audience that's accustomed to the very best and rarely impressed by the ordinary.
Some businesses spend heavily to get that attention. This one has grown almost entirely through word of mouth, referrals and recommendations from clients who've had a genuinely excellent experience, no big marketing engine behind it, just reputation doing the work. That's rare, and it means the bar for quality was already high before this role even existed.
Now, at a genuinely exciting point in its growth, a new CMO has come in with a mandate to take the brand further still. The best luxury brands don't shout, they hold a line so consistently that quality becomes the whole message, hairline rules, whitespace, type doing the work rather than colour or ornament, across everything from a single slide to a full print piece. This hire is central to holding that bar as the business scales.
Why this role:
- Join an established, growing business with real momentum and the backing to invest properly in brand
- Genuine ownership over how a premium brand looks and feels across every surface, not one slice of it
- Work closely with a newly appointed CMO shaping the next chapter of the brand
- Rare level of trust and autonomy for a hands-on maker, not just a directing seat
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What you'd be doing:
- Owning the craft on every client-facing surface - print materials, presentations, event environments, digital touchpoints - end to end, not briefing someone else to make it
- Tightening and maintaining the design system: type, grid, colour, photography and templates that let the wider team produce work which still looks considered
- Designing for physical objects and spaces as fluently as for screens - printed matter, gifting, signage, event environments
- Treating tricky constraints (compliance, regulation, sign-off processes) as a design problem to solve properly, not something to work around
- Bringing an AI-native approach to production - concepting, versioning, resizing - so more of your time goes into the thinking and less into the mechanics
- Briefing and art-directing external partners (photographers, printers, agencies) well enough that the output needs little rescuing
What we're looking for:
- Extensive previous design experience, with a portfolio that shows editorial and brand craft rather than campaign volume
- In-house background essential, you've owned brand craft directly rather than art-directed it from a distance
- Experience with a luxury house, gallery, museum, serious publication or premium consumer brand, or a genuine feel for that register even without the exact background
- Equally fluent in print and digital, with physical work you can point to: something printed, bound, packaged or installed
- Hands-on command of Figma and the Adobe suite
- An AI-native mindset, with real opinions on where these tools sharpen the work and where they flatten it
- Comfortable giving and taking feedback, and explaining a design decision without jargon or defensiveness
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This is probably not for you if:
- You need a team beneath you to get the work made, you find restraint frustrating rather than freeing
- You'd rather sit a step removed from the business than close to it day to day
- You prefer fully remote working with no in-office collaboration
Practical details:
- Portfolio essential as part of the application
- 4 days a week in central London office
- Salary up to £75,000 dependent on experience
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