Theory of Khaos
Brand Designer
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Who we are
Theory of Khaos is a creative brand studio. Our clients come to us for one thing: cult branding. We primarily work with founder-led, ambitious brands who want to become the category reference, not a copy of it. Our clients sit across various industries including ecommerce, fashion, music, food & beverage. Our unique system is a mix of psychology-led strategy and culturally sharp design and creative direction.
We're small, fast and still building the business, which makes this a crucial seat in shaping where it goes next. We're not looking for someone to clock hours and tick off tasks. We want someone who can match the pace and the ambition — who wants to build something great and grow with a driven team.
About the Role
We're hiring a Brand Designer to own the craft on everything a client or an audience actually sees. You'll be the one making it — not writing the brief and passing it on.
The range matters as much as the craft. One week it's a visual identity, the next it's packaging, a campaign or social graphics. We want someone who can move between those without the standard slipping.
What you'd own
- Every client-facing surface. Print, packaging, brand, presentations and digital touchpoints.
- The design system. Type, grid, colour, photography, templates and asset libraries — clear enough that non-designers can make a simple piece of collateral.
- Packaging and printed work. Concept through to artwork, production files and the press check — including the awkward bits most people hand off.
- Setting and evolving the visual language. Typography, layout systems, imagery, colour and motion principles, across our own brand and the brands we build.
- Digital and web work. Landing pages, campaign sites and social, designed with the real constraints in mind rather than a perfect mockup that falls apart in build.
- Physical brand worlds. Gifting, signage, event and retail spaces — the same fluency you bring to screens.
- Using AI well. Pick the right tool for the job so mock-ups, resizing and versions take less of your week. You need to know when it makes the work better and when it makes it worse.
- Finishing things. Files prepped, approved, printed or live. The last 10% is part of the job, not someone else's problem.
- Feeding creative direction. Ideas, references, experiments, and a view on where the work should go next.
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This is for you if…
- You're brand-obsessed. You sweat the kerning and the concept, and you've built strong brand identity work before.
- You have real taste and can explain the ‘why’. You can tell good from generic, and you can say exactly why — clearly, without jargon or getting defensive.
- You read culture, not just trends. You have a sharp instinct for what makes a brand land with people, and a deep understanding of design trends without being creatively driven by them.
- You have range. Comfortable moving between different brand projects in different styles, for different audiences — and you don't need every brand to look like your taste to be interested in it.
- You're genuinely creative, not just a good executor. You come up with ideas, not just tidy versions of the reference we sent you. The concept matters as much as the craft.
- You take a brief and run. You can work from a rough idea, a scribble or a half-formed thought and come back with something shippable.
- You're collaborative. You give and take feedback well.
- You can multitask. We run multiple projects at a time, with tight deadlines. You must be able to handle this without quality slipping.
- You have strong attention to detail. Typos, misaligned edges, inconsistent spacing, the wrong file format, a colour that's nearly right — you catch these mistakes before anyone else does.
- You’re excited by AI tools. You see AI as a way to work faster and better, not a replacement for creativity. You've used enough of them to know which are worth it and which aren't, and you're always trying the new ones.
What you need to be considered
- 3+ years across brand, print and digital design — with finished work behind it, not one discipline and an interest in the other two.
- Real packaging and print experience. Artwork and production files you've prepared yourself, and physical pieces you can put on the table.
- Typographic and editorial strength, plus identity systems and guidelines you've built rather than just followed.
- Fluent in Figma and Adobe — InDesign and Illustrator especially, given the print side.
- Systems thinking. You've made templates and libraries that other people could actually use without you in the room.
- Framer or Webflow experience. You can design a landing page or campaign site yourself, and you think in breakpoints, real type sizes and states.
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Nice to haves
- Motion and video — After Effects, Figma motion, or the newer AI motion tools
- Good at making images with AI — handy for showing packaging, event or shop ideas early on
- A real interest in branding and psychology — you don't need to be a strategist, but you should be genuinely curious about why brands make people feel something and what turns an audience into a following. We want people who are excited about the work we do, not just the job title
Where this isn't the right role
- You prefer running/managing a design team rather than designing or creating
- You'd need juniors or a studio around you to get things produced
- You want the brief fully resolved before you can begin
- Your portfolio is mostly one-off assets or template work, with no full systems in it
- You only design in one style, for one kind of audience
- You've only ever worked on screen and would be learning print here
- Detail isn't your strong suit, or you'd rather someone else checked your files before they go out
- Your work is mostly safe, corporate-looking design
Your portfolio
What we're looking for:
- Interesting brand identity work — evidence you can build a whole visual world for a brand that looks creatively unique
- Packaging and print — physical pieces, ideally with a note on the production side: stock, finish, format, what you'd change
- Campaign thinking — an idea carried through to something people would genuinely stop and look at
- Consistency across formats — the same idea holding together in the hand, on screen and in a space
What happens next?
Now: Apply with your CV and portfolio at this link - https://tally.so/r/RGMjdQ
First stage: Interview with the founder
Second stage: Paid trial task
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