Molson Coors
Brand Development Manager (BDM)
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Requisition ID: 38999
We're looking for a Brand Development Manager to join our Scotland Sales team covering Aberdeen/Dundee/Inverness
Brands to love, Careers to last.
Why You Should Join Us
At Molson Coors, we've been bringing people together over a cold beer for more than 200 years. Our award-winning portfolio includes beloved brands such as Coors, Carling, Madri Excepcional and Blue Moon, our diverse range also features popular brands like Aspall, Rekorderlig, Staropramen, Doom Bar and an expanding premium spirits line. As a global leader in the beverage industry, we are deeply committed to promoting responsible drinking and driving sustainability.
With a presence in over 100 countries and a team of 16,000 employees, we are dedicated to fostering a sustainable future for our communities and championing responsible drinking worldwide.
Joining us means becoming part of a company that values tradition while innovating to meet the evolving tastes of our consumers. We believe in celebrating all of life’s moments together and making a positive impact in the world.
As a People First organisation, we’re happy to discuss flexible working options.
Your Purpose
The Brand Development Manager (BDM) reports to the Regional Sales Manager within the Independent Free Trade (IFT) wholesale structure and is responsible for driving MCBC Own brand distribution across a defined geographic region. They are responsible for total territory volume, distribution, rate of sale and stockist performance through the wholesale /indirect route to market.
Success in role comes largely from growing share in our existing customer footprint while delivering high‑quality, sustainable new business, working closely with New Business Managers and route to market partner sales teams. BDMs grow accounts by using market insights, category-led selling, strong commercial arguments, and value‑adding partnerships such as rebates, loans, and technical solutions like Cellarplus.
Strong engagement with wholesale/indirect partner routes to market is essential to drive long‑term, sustainable growth. Finally, BDMs must role‑model MCBC values, be results‑driven, and consistently deliver brilliant in outlet execution including digital in a fast‑changing and competitive market.
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Due to the geographical nature of the role and travel. The successful candidate will live on the territory OR within a commutable distance of 30mins or less by car to territory boundary OR no more than 1.45hrs to the furthest Customer on territory - from home address
Key Responsibilities:
- Responsible for driving incremental volume by expanding MCBC Own brand distribution within a defined territory. Delivers the regional growth plan by increasing market share in existing customers through strong, long‑term relationships and a one‑team approach that ensures a high‑quality customer experience.
- Building and maintaining strong engagement with wholesale/ indirect partner routes to market is essential to drive long‑term, sustainable growth
- Operates to defined operational standards, including agreed call rates, accurate call recording, disciplined journey planning, and maintaining up‑to‑date customer and technical service data (Bar records) within Beermate to position MCBC as the supplier of choice. Ensures all lending, rate, and investment activity comply with MCBC Trading Policy.
- Able to research, plan, and organise their territory using commercial reporting dashboards to focus energy on the right priorities—driving Quality Brand Distribution, Volume, Market Share, value adding CTS investment, controlling spend and elevating Customer Experience. Confident using data analysis tools and reports to track performance and provide clear progress updates in monthly one‑to‑one reviews.
- Role‑models MCBC values to ensure we win in the right way, supported by an active personal development plan aligned to our capability framework. Demonstrates curiosity about how the business creates value, using strong negotiation skills, category data, digital tools, and opportunity‑spotting to drive growth. Delivers customer value through effective activation and commercial execution.
- Builds and maintains a strong pipeline of new business to deliver sustainable long‑term value for MCBC and its customers. Keeps the Opportunities dashboards up to date and liaises with NBMs/SNAMs/WAMs to deliver positive customer experience. Success relies on high‑quality data input and working closely to share insights with wholesale/indirect partners.
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About You
- Skilled in researching, creating and executing commercially viable plans
- Using data analysis tools to track performance and progress and adapt approach when needed
- Commercial acumen and innovative thinking that results in delivering against performance goals in a competitive On trade sales environment.
- Able to develop strong, high quality, sustainable, customer relationships that delivers brand distribution and achieves growth plans
- Proficient in influencing and negotiation
- IT literacy, including Excel, PowerPoint, TEAMs, and CRM platforms such as Salesforce.
- Ability to successfully navigate complex route to market channels and compliance with Proven experience in meeting operational standards
- Experience of creating new business pipelines via accurate data records and cohesive sharing of insights and opportunities with wholesale functions and colleagues
Job Posting Grade: 10
Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, colour, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and need any kind of support during the application or recruitment process, please send us an email at jobs@molsoncoors.com and our team will gladly assist you.
Pay and Benefits:
At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.
Our Total Rewards package includes a base salary of £35,800.00 - £46,900.00 (posting salary range) plus a 28% target annual bonus and a target long-term incentive (performance‑based rewards), alongside a comprehensive benefits offering designed to support different needs and life stages. Benefits are flexible and include health, dental and vision coverage, a pension with up to 10% employer match, wellbeing support, an Employee Assistance Programme, life leave, and 31 days’ annual leave plus 3 bank holidays, with the option to buy or sell additional holiday.
The salary range shown above reflects what we, in good faith, believe we would pay for this role at the time of posting. Final pay is based on a number of non‑discriminatory factors, such as required work location, previous experience, skills and internal equity.
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