GHF | Building the Iconic Drinks Brands of the Future
Brand Development Manager - South West
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Role: Brand Development Manager – South West
Reports to: Regional Sales Manager - South
Location: Field-based – covering South West region (Bristol, Bath, Cardiff, Cotswolds, Somerset)
Role Overview
The Brand Development Manager is a field-based role focused on driving distribution, visibility, and sustainable growth across our portfolio of brands in the South West.
You’ll lead relationships with a mix of independent on-trade and retail customers including bars, pubs, restaurants, hotels and spirits/wine merchants, acting as a trusted commercial partner and brand ambassador in market. The role combines strategic account development with hands-on execution; identifying growth opportunities, delivering impactful activations, negotiating commercial agreements, and ensuring our brands show up in the best venues. This role suits someone with previous FMCG, drinks, hospitality, or field sales experience who is looking to take the next step into a more commercially responsible and relationship-led position.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
-
Build Distribution & Trade Availability
- Call on independent on-trade accounts across your territory
- Secure new listings, menu placements and contracts
- Support tastings and in-venue activations
- Ensure brands are well represented, visible and correctly positioned
-
Develop Relationships
- Build strong day-to-day relationships with bar and general managers
- Act as a brand ambassador in the trade
- Support existing customers to grow rate of sale and engagement
-
Execute with Structure & Discipline
- Plan weekly activity in line with agreed targets and priorities
- Log all meetings, activity, and outcomes accurately in the CRM
- Maintain a simple pipeline of opportunities and follow-ups
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Who You Are
- 1+ years experience in a similar sales role or 3+ years experience in hospitality
- Passion for premium drinks and hospitality
- Confident, personable communicator with positive energy
- Comfortable working independently in the field
- Driving licence
- No Ego – happy to graft, take direction and improve
What We Offer
- Competitive salary & bonus scheme
- Pension & private healthcare
- Structured training & on-going coaching
- WSET courses
- Clear progression pathway
- Opportunity to work with a dynamic, growing portfolio of premium brands.
- Supportive, entrepreneurial culture where you can make a real impact.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location