Major Players | B Corp™
Brand Director
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Our Client
Our client is a global health and life insurer with an international footprint spanning the UK, North America and strategic partnerships across Europe and Asia. The brand has grown quickly over the past decade, and as the business scales, its strategy now needs a full-time senior owner.
The brand has been built by a small, senior team over the past decade, growing recognition to a level now ahead of the category average in a fraction of the time anyone expected. As the business scales, they're looking for a Director of Brand to take that on full-time, reporting directly into the Group Chief Marketing Officer and inheriting a strategy and set of brand guidelines that are already in strong shape, with real room to bring fresh thinking rather than execute someone else's plan.
The Role
- Own the global brand strategy; positioning, tone of voice and visual identity, and ensure it's applied consistently across owned markets and a growing network of international partner insurers.
- Lead the in-house team directly, with the Head of Social and Head of Content reporting into you, while also carrying the sponsorship activation portfolio.
- Direct integrated advertising campaigns across digital, broadcast, out-of-home and emerging channels, overseeing agency and media partnerships to keep creative sharp and spend accountable.
- Shape the content strategy and storytelling that bring the brand to life, from long-form thought leadership through to fast-moving social formats.
- Own the global sponsorship and partnership strategy, identifying and negotiating deals that build brand equity and deliver a measurable return.
- Partner with local marketing teams across international markets to package and adapt brand activity for their audiences, influencing rather than dictating from the centre.
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What You'll Bring
- Senior brand leadership experience gained across a genuinely diverse, complex portfolio, this isn't a role for someone who's only ever run a single-market brand.
- Real global exposure, not just a UK remit with an international job title.
- Executive-level gravitas, the credibility to work directly with boards and CEOs, and to hold your own without leaning on formal authority.
- A track record building brand relevance across both B2B and B2C audiences.
- Comfort in a fast-moving, entrepreneurial environment rather than a large corporate structure, this is a business that rolls its sleeves up, not one with layers of process to hide behind.
- Confidence using AI as part of a modern marketing operation, balanced with the judgement to know when a decision still needs a human hand on it.
- Sector experience in health, life or general insurance isn't required, what matters far more is seniority, breadth across complex markets and cultural fit.
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Location & Workplace Policy
- Location: London
- Workplace Policy: Hybrid working, 2 days office, with some international travel
Salary & Benefits
- Salary: £150,000 - £160,000 per annum
- Benefits:
- 25 days annual leave (plus the option to buy or sell)
- Pension
- Private medical insurance
- A bi-annual bonus scheme
- Income protection
- Life assurance
- Enhanced parental leave
If you would like a confidential chat about this role or your next career move, then please send your CV to jodie.clayton@majorplayers.co.uk or connect via LinkedIn: Jodie Clayton
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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