Doughlicious The London Dough Co.
Brand Experience Specialist - Fixed Term Contract
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Doughlicious – The London Dough Co.
Doughlicious – The London Dough Co. makes edible cookie dough with a playful, unmistakably London attitude. We're growing fast and want London to feel like it belongs to us — through the events people talk about, the partnerships that make sense, and the moments that get us noticed without a big-budget campaign.
We're looking for someone who lives at the intersection of field marketing and brand — not a pure events coordinator, and not a desk-bound brand manager either. This person finds and creates opportunities to put Doughlicious in front of Londoners in unexpected, talkable ways: pop-ups, sampling drops, partnerships, guerrilla stunts, community moments. They own the London activation calendar end to end — from idea, to plan, to execution, to what we learned — and they bring a brand-manager's instinct for consistency and story to everything they do on the ground.
Light up London
- Spot and pitch high-impact, scrappy ways to get Doughlicious in front of the right people — markets, festivals, pop-ups, student campuses, gyms, offices, cultural moments.
- Plan and run sampling activations and brand takeovers, from concept through on-the-day execution.
- Build a rolling London activation calendar, balancing always-on presence with bigger seasonal moments.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Own local partnerships
- Identify and manage relationships with venues, event organisers, complementary brands, and community partners across London.
- Negotiate activation terms and manage the budget for each partnership or event within agreed limits.
Bring brand thinking to the ground game
- Make sure every activation looks, sounds, and feels unmistakably Doughlicious — briefing in freelancers, promo staff, and suppliers as needed.
- Work with the brand/social team to capture and amplify activations as content — this role is as much about the story after the event as the event itself.
- Feed insights from the field (what resonates, what doesn't, competitor activity) back into wider brand and marketing planning.
Measure and report
- Set clear goals for each activation (reach, sampling numbers, sell-through, social pickup) and report on what worked.
- Manage a field marketing budget responsibly, tracking spend against ROI.
What Success Looks Like
- A London activation calendar that's consistently full of relevant, on-brand moments — not just reactive one-offs.
- Partnerships that keep renewing because they worked for both sides.
- Content and buzz from activations that outlasts the event itself.
- A visible, growing sense that Doughlicious is "everywhere" in London — without a paid-media budget to match.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What we're looking for
- 2-3 years' experience in field marketing, brand marketing, events, or a similar hands-on marketing role — FMCG, food & drink, or D2C brand experience is a strong plus.
- A self-starter who can take a vague brief ("light up London") and turn it into a concrete, budgeted plan.
- Comfortable owning a budget and negotiating with venues, partners, and suppliers.
- Sharp instinct for brand and tone of voice — knows what looks and feels like Doughlicious.
- Genuinely plugged into London culture — knows the markets, the pop-ups, the scenes worth being part of.
- Happy working irregular hours around events (evenings/weekends as needed), with flexibility the rest of the week.
- Full UK driving licence and comfortable transporting kit/stock to activations (or willing to obtain one).
Nice to Have
- Existing little black book of London venues, event organisers, or complementary brands.
- Experience running paid or organic social content off the back of live activations.
- Basic design skills (Canva or similar) for quick activation assets.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location