Pairs
Brand Lead
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THE ROLE
Founders and investors research us before they speak to us. They ask AI assistants, they read the AI summary at the top of a Google search, and they check what the press and directories say. This role owns all of it.
You build the public record: the pages AI engines cite, the coverage that carries our story, and one consistent set of facts across every directory. The goal is not a ranking. It is being the source others quote when someone asks how raising capital works.
You write the work yourself, place it yourself, and measure it against the conversations it brings in, not impressions.
You report to the two co-founders and work alongside the rest of our brand and content team. The organisation is flat, and the public record of this company is yours to build.
WHAT YOU WILL OWN
- The citable layer. Answer pages, comparison pages and a newsroom, written so AI engines and journalists quote Pairs as the source.
- Search and AI visibility. The technical foundations of our site, the content built on top of them, and regular reporting on where Pairs appears.
- Earned media. Trade press, newsletters and podcasts, pitched and landed by you.
- The company record. One description of Pairs, identical on every platform and directory, and kept that way.
- Reputation. Public sentiment handled calmly and by each platform's rules, and answered with better sources.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
YOU ARE A FIT IF YOU
- Have made a named brand show up in AI answers or search, and can show the before and after: pages you wrote that get cited, and the numbers behind them.
- Understand why AI engines and journalists trust one source over another, and have hands-on grounding in search fundamentals such as site structure and schema.
- Have pitched and landed coverage yourself. Work an agency placed for you does not count here.
- Write to a high standard in a restrained register, with published pages that answer directly and concede honestly.
- Know the startup and venture world: how a round works, the different investor types, and what founders and allocators look for.
- Use AI tools daily, with clear judgement about where they improve your work and where they would compromise its quality.
Get help with your application
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WHAT WE OFFER
- Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day
- Direct access to the co-founders, and real ownership of the public record
- The best AI tools, paid for
- A brand presence that is yours to build and measure
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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