Yibi Hantang | China Lifestyle Extension Partner
Brand Licensing

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About the Company
YIBI HANTANG is looking for a London-based Brand Licensing & Partnerships Manager to develop relationships with brand owners, licensing agencies, retailers, manufacturers, and commercial partners across the UK and Europe.
About the Role
The role focuses on identifying licensing opportunities, building relevant industry connections, and supporting partnerships from initial contact through to commercial discussion.
Responsibilities
- Develop relationships with brand owners, licensing agencies, retailers, manufacturers, and distributors.
- Identify new licensing and category development opportunities.
- Qualify potential partners and maintain an organised business pipeline.
- Support partnership proposals, presentations, meetings, and follow-up.
- Represent YIBI HANTANG at relevant licensing, retail, and consumer product events.
- Share market insights and partnership updates with the internal team.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Qualifications
Experience in brand licensing, partnerships, business development, retail, consumer products, fashion, entertainment, or a related field.


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Required Skills
- Strong communication and relationship-building skills.
- Good commercial awareness and the ability to assess partnership potential.
- Professional fluency in English.
- Existing UK or European industry connections are an advantage.
- Mandarin Chinese or experience working with Asian markets is beneficial but not essential.
Equal Opportunity Statement
YIBI HANTANG is committed to diversity and inclusivity.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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