HACKNEY GELATO | Certified B Corp
Brand Manager
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Brand Manager
Role
Brand Manager reporting to CEO
Contract
Hybrid – on-site Blackhorse Lane, London at least 2 days per week
Employment Type
Full-time
No Agencies Please.
No Visa Sponsorship- we are unable to sponsor for work visas
ABOUT HG
This is a fantastic opportunity to join a start-up premium ice cream business at a very exciting stage on its growth journey. The business has more than doubled in size in the last 2 years and we have set a business plan to grow a further three fold in the next 3 years.
The product is superior to Haagan Daz and Ben & Jerrys and the reaction we get from consumers is amazing, with WOW being the most commonly used word! The experts also agree. We now have 103 Great Taste Stars across our range including the coveted 3 star award on some of our gelatos. We make all the product ourselves in our factory in East London. We have invested significantly in the factory and we have plenty of capacity headroom for growth.
We have a good distribution base in Foodservice, which is no surprise as the product was originally created to meet the demands of Michelin Stared restaurants. We are listed in many leading restaurants e.g. we are the sole supplier of gelato to Gordon Ramseys restaurant estate, and we work collaboratively with his team on innovation. We are building a network of wholesalers and distributors, and we are starting to get traction in our focus channels of eating out, travel, entertainment and leisure. Out of Home is critical to our future plans.
In parallel we are building our in-home consumption. We have been at the forefront of On-Demand retail with listings and strong support in all the major players. We are national in Tesco, Sainsbury, Waitrose, Ocado and Co-op with rates of sale building consistently.
We have a strong and driven management team, a passionate investor base, a clear and focussed business plan and the founders are still very much part of the business and continue to take a lead on innovation.
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This role sits at the heart of a small, mighty and ambitious team. As a fast-paced scale-up, we all roll up our sleeves - so we’re looking for someone with a hands-on, can-do attitude who’s excited to support different functions and jump in where needed.
ABOUT THE ROLE
You’ll look after:
Brand Strategy & Positioning
- Refine the brand strategy to support business growth and market expansion.
- Conduct competitive analysis and customer insights research to identify brand opportunities.
- Ensure brand consistency across all platforms and customer interactions.
Marketing & Campaign Management
- Plan and execute multi-channel marketing campaigns to enhance brand visibility and engagement.
- Work closely with product development and sales teams to align brand messaging with business goals.
- Optimize brand touchpoints, including website, social media, email, PR, and events.
- Set and track KPIs to measure brand success and optimize marketing investments.
- Manage brand marketing budgets efficiently to maximize ROI.
Brand Storytelling & Content Development
- Oversee content creation to tell compelling brand stories across multiple channels.
- Manage creative assets, ensuring high-quality visuals and messaging that reflect brand values.
- Collaborate with external agencies, freelancers, and internal teams for content execution.
- Lead digital marketing initiatives, including paid media, SEO, and content marketing.
Community & Customer Engagement
- Lead the brand agenda in key customer pitches and presentations, partnering with Sales to win and grow relationships with major national retailers and restaurant groups.
- Champion a consumer-centric approach, developing research briefs and short surveys, and analysing insights from our internal consumer panel to inform brand, product and marketing decisions.
- Develop and nurture an engaged brand community through social media, events, and partnerships.
- Manage influencer collaborations, PR campaigns, and brand ambassadors to amplify reach.
- Monitor customer feedback and trends to refine brand messaging and positioning.
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New Product Development
- Identify and manage strategic partnerships that align with brand growth objectives.
- Support go-to-market strategies for new product launches and market expansions.
- Contribute to the medium- and long-term innovation strategy and NPD pipeline, using consumer, category and market insights to identify and shape future growth opportunities
KEY SKILLS AND QUALIFICATIONS
- 4+ years of experience in brand management, marketing, or related roles.
- Proven track record of growing a brand in a fast-paced scale-up environment.
- Strong knowledge of digital marketing, performance metrics, and data-driven decision-making.
- Excellent storytelling, content marketing, and communication skills.
- Experience managing agencies, freelancers, and creative teams.
- Entrepreneurial mindset with the ability to adapt quickly to changing market conditions.
WHY JOIN US?
We believe brilliant work deserves brilliant rewards. Here’s what every Hackney Gelato team member enjoys as part of the Hackney Gelato Standard Benefits Package:
- Equity / shares in the business - because we all share in the success we’re building
- Statutory pension with NEST
- 30 days’ holiday, plus Christmas Day, Boxing Day and New Year’s Day off
- Your birthday off
- A paid Wellness Day each year
- Long service reward- +1 day annual leave after 3 years, then +1 per year up to 5 days
- Enhanced maternity and paternity pay
- Free gelato on site - yes, really, every day
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