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Brand Manager
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Brand Manager
We are delighted to be working with a well-established and growing food manufacturer to recruit a Brand Manager. This is a newly-created, pivotal role within the business, offering the opportunity to take full ownership of brand strategy and play a key part in shaping future growth. The role is available on a hybrid basis, with a minimum of 3 days per week spent on-site in South Wales.
With significant investment planned across innovation and brand development, including new product development capabilities, this is an exciting time to join a business that is evolving rapidly within its category.
Role Overview
As Brand Manager, you will lead the development and execution of brand strategy, ensuring a consistent and compelling presence across all channels. Reporting into the senior commercial leadership team, you will take a highly visible role in driving brand performance, innovation, and market impact.
You will work cross-functionally to bring products and campaigns to life—from initial consumer insight through to successful retail execution.
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Key Responsibilities
- Own and develop the overall brand strategy, ensuring consistency across all touchpoints
- Lead integrated marketing campaigns from concept through to execution and evaluation
- Manage the end-to-end NPD pipeline in collaboration with internal teams
- Analyse market trends, consumer insights, and competitor activity to identify growth opportunities
- Track and evaluate campaign performance, delivering clear, actionable insights
- Collaborate closely with sales, operations, and product teams to ensure commercial alignment
- Manage brand budgets and ensure effective allocation of spend
- Oversee relationships with external agencies, ensuring high-quality creative and delivery
- Support and develop digital marketing initiatives across relevant channels
- Present performance updates and strategic recommendations to senior stakeholders
Requirements
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We are looking for a commercially driven, autonomous and insight-led brand professional who thrives in a fast-paced, growth-oriented environment. You will bring:
- Experience in a Brand Manager role within FMCG or food - this is essential
- Strong commercial awareness with the ability to turn insight into action
- Experience delivering multi-channel marketing campaigns
- Excellent analytical and data interpretation skills
- Strong project management and stakeholder engagement capability
- Experience managing budgets and external agencies
- Confident communication skills with the ability to influence at all levels
- Able to work on-site in South Wales a minimum of 3 days per week.
Why Apply?
- Join a business with clear growth plans
- High-visibility role with real influence on brand and commercial performance
- Collaborative culture with a strong focus on innovation
- Opportunity to shape and elevate a well-established brand
- Hybrid working
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