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Brand Manager
Location: Reading, UK
Work arrangement: Hybrid (3 days per week in Reading office)
Job type: Permanent
About the Job
While this Brand Manager role is focused on PMED, as part of the RSV + PPH + PMED franchise, under agile principles, the brand manager is expected to flex and reprioritise their focus according to the needs of the team in agreement with their manager.
As Brand Manager within our Vaccines UKIE MCO team, you'll lead the strategic transformation of the Pneumo, Meningitis, Endemics & Travel franchise — a portfolio of six vaccines with three upcoming launches. This role owns the 3–5 year vision to transition the franchise to a pure-play, digital-first, resource-efficient model, freeing investment capacity to fuel launch excellence. Full P&L accountability is central.
Ready to Get Started?
Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization.
About Sanofi
We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities
- Define and drive a 3–5 year transformation vision for the PMED franchise, transitioning to a pure-play, digital-first model with reduced field dependency and resource efficiency to fuel upcoming launch investments
- Own full P&L accountability for the PMED portfolio, including commercial policy management, budget optimisation, and pricing strategy to maximise return on investment and fund strategic priorities
- Develop and execute integrated brand and omnichannel strategies for the PMED vaccine portfolio (travel, meningococcal, endemic), aligned with global and MCO objectives
- Lead launch planning and readiness for pipeline products, coordinating cross-functionally across medical, regulatory, supply chain, and commercial teams
- Drive digital-first customer engagement by managing digital assets (Campus pages, sanofivaccines website, PromoMats/Veeva Vault) and executing omnichannel campaigns and partnerships
- Own demand forecasting and supply chain coordination to ensure portfolio availability, manage constrained products, and maintain accurate 3–6 month demand plans
- Oversee the promotional materials lifecycle (PromoMats/Veeva Vault), coordinate PI updates across the portfolio, and ensure full ABPI compliance
- Streamline and transform field force training requirements (iLearn) to be manpower-efficient while maintaining compliance standards
- Align with global PMED and Meninge teams to localise strategy, brand plans, and assets for the UK & Ireland market
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About You
- Degree in Life Sciences, Business Administration, or a related field
- ABPI Level 3 Certified (or equivalent)
- Proven experience in pharmaceutical or healthcare brand management, ideally within vaccines or established portfolios
- Experience in P&L management, budget ownership, pricing strategy, and commercial policy management
- Demonstrated experience in developing and executing digital-first, omnichannel marketing strategies
- Experience with launch planning, launch excellence, and/or market access within the UK healthcare environment
- Background in demand planning, supply chain coordination, and broader commercial operations
- Familiarity with promotional materials approval systems such as PromoMats or Veeva Vault
- Good understanding of regulatory compliance requirements, including ABPI guidelines and PI updates
- Strategic and transformation-focused mindset with strong leadership capabilities
- Strong cross-functional collaboration and stakeholder management skills
- Data-driven approach to decision making and problem solving
- Excellent communication and presentation skills
- Fluent English language skills
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Why Choose Us?
- Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms redefining the future of immunology
- Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare
- Lead the transformation of an established vaccines franchise, shaping its digital-first future and fuelling the next wave of launches
- Develop your career with access to mentoring, international mobility programs, and opportunities to grow across four continents
- Join a workplace where diversity, equity, and inclusion are at the core, with Employee Resource Groups and leadership programs that celebrate every voice
We are proud to be a Disability Confident Employer, committed to offering interviews to candidates who request consideration under the Scheme and meet the minimum requirements for this role.
If you have a disability and require adjustments for the interview process, please email us at diversity.recruitmentUKIE@sanofi.com. We are dedicated to ensuring an inclusive and supportive experience for all applicants.
Visas for those who do not already have the right to work in the UK will be considered on a case by case basis according to business needs and resources.
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Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
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