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Brand & Content Manager
Location: London | Hybrid: 3 days/week in-office | Department: Marketing
We're recruiting on behalf of a fast-scaling, next-generation payments business that's redefining recurring commerce. Backed by a strong leadership team and a recent brand refresh, they're now looking for a Brand & Content Manager to own their content strategy and brand storytelling as they scale.
The Role
As Brand & Content Manager, you'll lead brand storytelling, visual identity, and full-funnel content strategy, elevating awareness, supporting demand generation, and positioning our client as a category leader in payments. You'll set the direction and tone of the brand and ensure consistency across every touchpoint.
What You'll Do
- Define, evolve, and safeguard the brand's tone of voice, narrative, and visual system.
- Own the content strategy end-to-end, including how content is planned and pushed to market across channels, not just producing it.
- Develop content across formats: blog posts, ebooks, thought leadership, customer stories, case studies, and sales enablement collateral.
- Partner with Demand Generation on content that supports campaigns, ABM, and lead generation.
- Work with Product and Sales to build messaging frameworks and product narratives for GTM execution.
- Manage the PR agency relationship (regular check-ins) and guide messaging priorities, media outreach, and press releases.
- Own award submissions, working with internal experts to represent the business competitively.
- Manage the company's organic LinkedIn presence, including employee branding, job posts, and content, plus design assets like LinkedIn banners using existing brand templates.
- Analyse content and PR performance and recommend data-driven improvements.
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About You
- Experience in brand management, content strategy, and content creation, ideally within payments, fintech, or SaaS.
- A genuine eye for design and detail. You notice when something's misaligned or off-brand, and you take pride in getting it right.
- Skilled in Canva. You'll be hands-on producing brand-consistent visuals and social assets, so this is a required skill.
- Comfortable using AI tools such as Claude as part of a modern content workflow.
- Proven experience managing PR agencies or external comms partners, including award submissions.
- Exceptional written and verbal communication skills, with the ability to simplify complex payments/fintech concepts.
- Highly organised, proactive, and genuinely passionate about the craft. This is a fast-paced environment, not suited to a coast-through-the-week approach.
- Analytical mindset, comfortable with performance metrics and reporting.
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Package
- Salary up to £65,000
- 10% bonus
- Equity / share scheme
- Hybrid: 3 days per week in the London office
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