Dalston's Soda Co.
Brand Manager
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Flexible working: 4 days / week, Monday - Thursday
Location: Hybrid - 2 office days; 1 day per week in Bedford, 1 day / week in London.
ABOUT DALSTON’S
Hi, we’re Dalston’s. We make incredible tasting soft drinks from real fruit with no junk. Here’s what we stand for:
- Great Taste: We are a taste first business. Dalston’s is created by chefs - every product is meticulously tried and tested before it hits shelves.
- Real Ingredients: Great drinks are made with great ingredients. We use real fruit sourced from real farms and nothing artificial makes it into our recipes.
- Respect for the planet: We’re a proud B Corp with a farm-friendly supply chain.
You can find Dalston’s at Waitrose, Ocado, ASDA, thousands of cafes, restaurants and independents across the country - and our website and Amazon. We’re looking for someone incredible to join the team and bring the Dalston’s brand to life across every touchpoint.
Please note: This is a 4 day / week role, working Monday - Thursdays, however full time applicants will also be considered.
ABOUT THE ROLE
We're hiring a hands-on, experienced and highly organised Brand Manager. Reporting into the Marketing Director, and working closely with cross-functional teams, you will lead the implementation of Dalston’s brand plans, execute exceptional brand-aligned activations and campaigns end-to-end, manage product launches and drive real brand growth.
- Own the brand strategy execution day-to-day, building and managing the annual brand marketing and activation calendar so Dalston's core DNA runs through every touchpoint.
- Partner with stakeholders across retail, digital, sales and wholesale to ensure campaigns are joined-up
- Manage Dalston’s brand communications, ensuring campaigns are amplified via social channels
- Partner with design and photography agencies/freelancers to deliver best-in-class creative
- Maintain brand and trade marketing toolkits, acting as brand guardian across all consumer, trade and shopper marketing material
- Develop sell-in stories and brand assets for customers
- Identify, evaluate and secure strategic partnerships and sponsorships that align with the brand and deliver commercial value
- Deliver impactful brand events and activations that build awareness and engagement
- Support the NPD/EPD & Innovation pipeline, researching consumer and category trends, working with stakeholders to identify commercial opportunities, briefing, packaging and launch plans
- Manage brand marketing budgets and evaluate campaign performance
- Analyse market trends, consumer insight and competitor activity to spot opportunities and keep the brand proposition ahead of the competition
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ABOUT YOU
- Brand management experience in an FMCG environment - ideally food and drinks
- A genuine brand guardian, you have a sharp aesthetic eye and an instinct for what looks and feels "on brand," and you protect that consistency across every touchpoint
- A proven track record dreaming up hard-hitting campaigns and activations, and then executing them to perfection
- Creative and entrepreneurial, you spot opportunities and bring fresh thinking, but you're just as comfortable rolling up your sleeves to get things done in a small team
- Exceptional attention to detail and high personal ownership
- Strong consumer and technical writing skills, comfortable briefing creative, copy and packaging as well as writing sell-in stories for customers
- Confident using data and consumer insight to shape decisions and report performance clearly to senior stakeholders
- Experience across NPD/EPD launch processes is a strong plus: from brief to packaging to go-to-market
- Excellent organisational skills, able to manage multiple campaigns and deadlines at once, and comfortable with the pace of a fast-growing, hands-on business
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WHAT’S ON OFFER
- £40,000 - £45,000 depending on experience
- 4 days per week, Monday - Thursday
- Hybrid, flexible working environment: 2 office days each each week: 1 office day in Bedford and 1 office day in London (Farringdon). The ability to work flexibly when required for face-to-face meetings and planning sessions.
- Free travel to Bedford
- Generous Holidays: 30 days holiday + bank holidays
- Work Abroad: Up to 4 weeks per year work from anywhere
- Cycle to work scheme
- As much Dalston’s as you can handle
DIVERSITY & INCLUSION
Dalston's is a company that values people equally regardless of their gender, ethnicity, disability, religion or whatever else you worry might count against your application. Everyone is welcome at Dalston's, and building an inclusive culture is hugely important to us. If you're excited about our mission, you're willing to work hard and believe you have what we're looking for, we want to hear from you.
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