Nichols
Brand Manager
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Brand Manager – 12 Month FTC
Newton-le-Willows (Hybrid)
ABOUT NICHOLS
We're Nichols - the home of Vimto, and there is no other business quite like ours!
We have been making life taste better since 1908. Every day here is bursting with flavour – from the loved brands we’re proud to share with the world, to the energy, ambition and innovative ideas that fizz through our teams.
As well as our refreshingly different Vimto taste, our varied brand portfolio spans the still, carbonated, post-mix and frozen drinks categories – so you will find us in your local supermarket, pub and leisure outlet. We also work with the UK’s leading food manufacturers to provide a truly unique range of products that everyone loves.
At the heart of everything is our rich family heritage, an unrelenting ambition to keep innovating, and a true pride in who we are. This is a place where you can be yourself, speak up, and get stuck in. We celebrate the wins, cheer each other on and keep things fizzing with positivity. From leaders who listen to teammates who’ve always got your back, its work that feels as good as it tastes!
We take a refreshingly agile approach to how we work, combining the energy of being together in the office with the flexibility of working from home. You’ll be office-based three days a week, with core hours designed to help you balance work and home life.
Nichols is where serious fun meets real opportunities – and where work tastes better.
ABOUT THE OPPORTUNITY:
As Brand Manager you will be responsible for delivering commercial targets within a specific product portfolio within the Vimto UK Packaged product range. You will deliver the 1-3 year brand plans for your portfolio through successful project management and launch of NPD, briefing and delivering comms campaigns with our agency partners and engaging with the wider business to ensure our brand plans have maximum impact.
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You’ll have a high level of interaction with our advertising agencies, including the briefing and delivery of communications campaigns relating to your portfolio. The role is also responsible for management of our social media channels via our social agency, including delivery of our social strategy, sign off of monthly content plans, management of social budget and monitoring of channel performance.
THE ROLE WILL INCLUDE:
- Contributing to the strategy, development and delivery of our consumer marketing plans, customer marketing plans, customer sell ins and brand activations.
- Working directly with key commercial and category stakeholders, you will ensure the delivery of category leading brand plans, differentiated activations, and the use of insight to drive shopper engagement and conversion within customer environments.
- Managing the marketing budget and monthly reporting within your brand portfolio.
- Project management of new product launch projects, including development of critical paths, keeping projects on track and managing risk to ensure products launch on time.
- Building strong relationships with internal and external stakeholders to ensure our brand building integrity is protected whilst delivering plans that inspire customers to support the long term strategic agenda and drive engagement with their consumers/guests.
ABOUT YOU…
To make a splash in this role you will bring….
- FMCG Brand marketing experience (preferably Food and Drink)
- Channel experience working in the UK Grocery retail sector
- Evidence of leading and delivering brand strategies and plans
- Experience of working with a stage & gate innovation process and leading cross functional teams to deliver new product development projects from ideation to launch on time and to budget
- Experience of briefing external agencies and assessing creative responses in line with agreed brand positioning/ objectives
- Agency relationship management, including social media agencies, media buyers, ATL creative agencies and consumer marketing
- Demonstrate commercial awareness e.g. Pricing/promotional strategies
- Project management and strong organisational skills
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BENEFITS OF WORKING WITH US:
- 25 days holiday
- Enhanced Primary Carers leave and sick pay
- Your birthday off work
- Free on site parking
- 1 day a year off work to volunteer in the community (you choose when and where)
- Help yourself to our drinks when at one of our sites
- Staff shop with discounts on our products
Apply now if you want a taste of a new career and join Nichols - Where work tastes better.
We are committed to building an inclusive workplace where everyone feels valued and supported. We believe diverse teams perform at their best, and we welcome people with different backgrounds, life experiences, perspectives and ways of thinking.
Our standard recruitment process for short-listed candidates typically includes an initial call with our Talent Advisor, followed by a first stage interview via Microsoft Teams and second stage interviews face to face. If you require any reasonable adjustments to be made during the recruitment process please feel free to contact us.
We understand that many candidates use AI tools to help prepare applications. You're welcome to use these tools to improve spelling, grammar or structure, but your application must accurately reflect your own skills, experience and achievements.
Any job offer is subject to an individual’s Right to Work in the UK. Unfortunately, we are unable to sponsor visas.
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