Lean Kitchen Network
Brand Manager
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Brand Manager - Lean Kitchen Network
Location: London, Hybrid
Who are LKN?
Lean Kitchen Network is creating and scaling the world’s most remarkable food brands. We combine standout food concepts with the commercial know-how to grow them across delivery, hospitality, foodservice, and retail. That means pushing boundaries on flavor, challenging old-school models, and finding smarter ways for brands to reach more customers, in more places.
We work with some of the world’s biggest food and consumer names — including Twisted, Heinz, Doritos, PepsiCo, and Unilever — creating new concepts, unlocking new channels, and turning great ideas into brands & products that can scale. Today, our brands operate across 300+ locations, from restaurants, hotels, and pubs to universities, offices, and retailers. And we’re still growing.
The Role
You’ll work closely with the Brand Manager, and own & grow a portfolio of food brands across delivery, hospitality, foodservice, and retail.
We’re looking for a Brand Manager who wants to get properly stuck in — someone equally happy digging into delivery performance, spotting the next food trend, briefing a campaign, visiting one of our sites, or figuring out why a brand isn’t growing fast enough.
We want you to know your brands inside out: what customers love, what’s selling, what competitors are doing, where the opportunities are, and what we should try next. Someone who takes initiative — spotting opportunities, digging into problems, and coming to the table with ideas and solutions.
What You’ll Do
Build & Grow Brands
- Take real ownership of brands and projects across our portfolio
- Understand what makes each brand distinctive, desirable, and commercially successful
- Help evolve propositions, positioning, menus, pricing, and customer experience
- Spot opportunities to improve performance and turn them into clear actions and tests
- Support new brand development, launches, and expansion into new channels and locations
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Drive Commercial Performance
- Track how your brands are performing across delivery and on-site channels
- Get under the skin of how delivery platforms work, including Deliveroo, Uber Eats, and Just Eat
- Understand how proposition, photography, pricing, promotions, menus, and positioning affect conversion and sales
- Turn data and customer insight into action plans rather than just reports
- Measure the impact of what we do and use the learning to make the next decision better
We don’t separate brand from commercial performance.
Create Campaigns & Content
- Help take campaigns from idea through to execution
- Own and maintain campaign and content calendars across the brand portfolio
- Brief and coordinate creative, photography, video, and other brand assets
- Help create campaigns across social, digital, delivery platforms, physical sites, and other customer touch points
- Protect the personality, look, and voice of our brands wherever customers see them
Be Out There
- Regularly review competitors across delivery platforms and the wider food scene
- Stay close to emerging food, restaurant, social, and consumer trends
- Talk to teams, partners, and customers
- Notice the things other people miss
- Turn what you learn into ideas, tests, and improvements
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Work Smarter
- We’re building a modern food business, and we expect our team to embrace new technology.
- You’ll use AI and other tools to help with research, customer insight, content, analysis, ideation, and project delivery.
- We don’t want AI to replace thinking. We want it to help us think better, move faster, and spend more time doing the work that matters.
Who You Are
- You have 2–3 years’ experience in a marketing or brand role, ideally in hospitality, food, or FMCG. Experience with Deliveroo, Uber Eats, Just Eat is also a bonus.
- Proactive. You spot what needs doing and get on with it.
- Curious. You want to know why one brand is growing, why another isn’t, what customers are responding to, and what we should try next.
- Commercial. You care about building great brands, but you’re just as interested in sales, conversion, pricing, and what actually drives growth.
- Resourceful. You can make progress without perfect data, huge budgets, or endless lead times.
- Obsessive about food. You’re tapped into culture and food — and you know what’s happening and what’s coming before it lands, because you're genuinely paying attention.
- In the Detail. You notice when something looks, sounds, or feels off brand.
- Fast-moving. You’re comfortable with pace, ambiguity, and not having a playbook for everything.
We want someone who gets excited about owning, building, and growing something. If your instinct is: “I’ll own it. I’ll figure it out. I’ll make it better”, we want to hear from you.
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