Kepak Group
Brand Manager
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About the Role
Kepak Foods Division have developed a portfolio of brands that are successful in the chilled convenience and frozen meat categories in the UK, Ireland and chosen European markets for both Retail and Foodservice Customers. We have 5 Manufacturing Sites supported by shared services, with over 800 people supporting our vision to become a transformed, future proofed, profitable €0.5bn Food Business by 2030.
We're looking for a commercially-minded, entrepreneurial Brand Manager for our team in Kirkham/ Bamberbridge who thrives on creating growth, identifying opportunities, and bringing new propositions to life.
This isn't a traditional brand management role. It's an opportunity to shape the future of our business by leading growth across our sandwich category, accelerating our private label proposition, and developing exciting new brands and consumer-led innovations.
If you're equally comfortable analysing market trends, building compelling business cases, influencing customers, and launching new products, this could be the perfect next step in your career. Reporting to the Consumer Foods Marketing Controller, you'll play a pivotal role in identifying where we can win, creating standout propositions, and turning opportunities into profitable commercial success.
What You'll Be Doing
Drive Growth in Our Sandwich Business
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- Lead the strategic direction of a key category, identifying opportunities for growth across retail, convenience, foodservice, travel, workplace and emerging channels.
- Develop and execute category growth strategies.
- Spot trends, consumer behaviours and market opportunities.
- Build compelling customer propositions and sell-in stories.
- Shape innovation pipelines alongside NPD and Category teams.
- Identify new routes to market and maximise commercial performance.
- Create long-term growth plans that deliver sustainable results.
Shape the Future of Private Label
- Help transform our private label offer from a manufacturing solution into a strategic customer partnership.
- Identify whitespace opportunities and emerging customer needs.
- Develop insight-led propositions for existing and prospective customers.
- Support high-profile tenders, pitches and range reviews.
- Develop a robust pipeline of customer-led innovation opportunities.
Create and Launch New Brands & Concepts
- Have the freedom to think beyond existing categories and uncover the next big opportunity.
- Develop new brand concepts from idea through to launch.
- Build compelling business cases and commercial recommendations.
- Lead proposition development, positioning and go-to-market strategies.
- Test, validate and refine concepts using consumer insight.
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Essential Experience & Capabilities
- 3+ years experience in a Brand Manager, Innovation, Commercial Marketing or equivalent role within FMCG.
- Demonstrable track record of delivering measurable commercial growth.
- Good understanding of brand strategy, positioning, consumer insight, innovation and activation.
- Commercially confident and comfortable working with revenue, volume, margin, pricing, distribution and business cases.
- Experience developing and launching new products or propositions.
- Good analytical skills with the ability to turn complex market and performance information into clear actions.
What can we offer you?
- Company Pension
- Further Education support
- Bike to Work Scheme - You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income – meaning you pay less tax!
- Long Service Awards - We recognise, acknowledge and award the dedication and valuable contribution of long serving employees.
- GroceryAid Employee Assistance Program - help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
- Corporate gym membership at Ribby Hall Village
- BUPA Cash plan free of charge
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