WREN LABORATORIES LIMITED
Brand Manager
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Main Purpose & Scope of the Job
This is an exciting role in our growing marketing team, providing hands-on brand and marketing support across both our UK & Ireland and international businesses. The role reports directly to the Senior Brand & Marketing Manager UK & Ireland and provides agreed dotted-line support to the Senior Brand & Marketing Manager International, helping both areas translate strategy into high-quality, well-coordinated execution.
You’ll work closely with Senior Brand & Marketing Managers, supporting teams across Sales, Digital, International, Healthcare Practitioners, Science, Design, and Creative. You’ll coordinate activity across brand campaigns, product launches, customer plans, and international workstreams, bringing people together and keeping projects moving with clarity and energy.
We’re looking for someone with a broad depth of experience, great instincts, a creative mind, strong attention to detail, and, most importantly, someone who’s comfortable rolling up their sleeves to support on any task to get the job done within our close-knit team. If that sounds like you and you’re also a lovely human, we’d love to work with you.
Flexibility is essential at Wren Laboratories, with all teams working closely together to support and develop the ‘Optibac’ brand, so occasional additional support duties may be required in other areas of the business.
Tasks & Responsibilities
This document outlines the duties required of the post to indicate the level of responsibility. It is not a comprehensive or exhaustive list, and duties may vary from time to time but these would not change the general character of the job or the level of responsibility.
The post covers the following key areas:
Brand
- Support the execution of our global brand strategy and communications plan across the UK & Ireland and, where agreed, international markets.
- Act as a brand guardian, ensuring consistent tone of voice and visual identity across channels and markets.
- Support the development of core global assets and toolkits led by the Senior Brand & Marketing Manager UK & Ireland, and their effective adoption and localization internationally under the governance of the Senior Brand & Marketing Manager International.
- Support with PR initiatives, awards, and broader brand-building projects as required.
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Campaign Project Planning, Management & Activation
- Lead end-to-end planning and delivery of omnichannel campaigns and product launches, coordinating teams, timelines, creative, budgets, and marketing activity, while tracking performance, sharing learnings, and proactively managing risks and dependencies.
International
- Support the delivery of international marketing plans, campaigns, and launches, coordinating global assets, localization, market partners, and performance learnings across priority markets, keeping briefs and deliverables on track.
Creative
- Share responsibility for briefing and approving a large volume of creative assets produced by our in-house team and supporting agencies, coordinating stakeholder feedback as efficiently as possible to minimize workload and save time.
Digital, Amazon & Ecommerce
- Support brand and commercial growth across Amazon, DTC, and international ecommerce channels through content, creative, optimization, and promotional activity.
Consumer Insight, Market Research & Trends
- Support both Senior Brand Managers in turning consumer, market, competitor, and trend insights into actionable recommendations for brand strategy, campaigns, localization, and NPD, working with research partners and preparing and presenting findings to stakeholders, highlighting opportunities.
UK & Ireland Sales & Retail
- Support the UK sales and retail plans with the development and execution of customer and channel marketing plans across nationals, pharmacies, health food stores, and supermarkets, using insights, media, promotions, and category initiatives to drive retail growth and strengthen customer partnerships.
Healthcare Practitioner Marketing & CAMs
- Support the development and rollout of specific HCP marketing campaigns and professional assets, coordinating briefs, stakeholders, and delivery across UK, Ireland, and international markets.
NPD & Product Launches
- Coordinate marketing activity across NPD and product launches, supporting insight, positioning, packaging, creative, launch toolkits, and post-launch evaluation across UK, Ireland, and international markets. Work closely with the wider project team to develop clear on-brand packaging and launch materials.
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Desirable Skills & Abilities
- A strong collaborator who can work confidently across two senior reporting relationships, multiple markets, and a close-knit team of brand champions.
- Someone who values hard work and always being there for their team.
- Strong presentation skills, high energy, and positivity essential.
- A challenger brand mindset helpful to enable a constant stream of ideas and the ability to think differently.
- Exceptional project manager with proven cross-functional collaboration skills, able to manage multiple priorities, stakeholders, and deadlines across UK & Ireland and international workstreams; familiarity with tools such as Basecamp, Asana, and/or Trello is advantageous.
- Someone who is committed to self-learning and has a real desire to stay on top of industry trends and best practice.
- Proficient in a range of data and analytics tools, with a strong ability to analyze data.
- Experience using data platforms like IRI unify (circana), Nielsen, Dunnhumby, Nectar, or equivalent. Consumer panel data platforms like Kantar, Vypr, or Toluna.
- A strategic thinker and creative storyteller with a sharp eye for detail and design.
Knowledge, Qualifications & Experience
- Minimum 3–4 years’ experience across the entire marketing mix, including ATL, trade shows, Trade (shopper) marketing, PR, and social media, digital, and marketplaces.
- An appetite for talent development. Line management experience is an advantage.
- Exposure to the UK retail grocery market and a good understanding of the key drivers.
- Experience managing agencies and in-house creative teams.
- Experience working with cross-functional teams and external partners to deliver marketing campaigns and NPD launches across different channels and markets.
- Experience supporting international markets, distributors, or multi-market activity is highly desirable, alongside cultural awareness and confidence adapting central brand activity for local needs.
- A marketing-related degree or diploma is advantageous.
- A strong command of written and spoken English at a professional level is essential.
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