Little Moons
Brand Manager (DACH & France) – FTC
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Contract: Fixed-Term Contract, approx. 5 months
Little Moons are bitesized, handheld balls of artisan gelato, cheesecake, and ganache wrapped in a soft and chewy rice flour dough to create a distinctive snack that’s bursting with flavour.
Their rollout has been pioneered by sister and brother duo Vivien and Howard Wong, who founded Little Moons in 2010. The product’s roots are in high-end restaurants, but over the last decade, retail packs have swept the frozen and chilled snacking categories in grocery and food service.
Little Moons has rapidly established mochi, and frozen and chilled snacking, across the world. In 2025 we generated more than £50m revenue, and in 2026 we continue to drive towards high levels of growth. We are also a Certified B Corporation, which reflects our strong commitment to balancing profit and purpose. This certification means we are part of a global community of businesses that meet high standards of social and environmental impact, reinforcing our dedication to making a meaningful difference.
We are very proud of the culture that we have built at Little Moons. Not to stroke our own egos, but we are a great bunch of people, smart, passionate, interesting, and funny who work hard to support and live our values, all the while keeping our mission in our forethoughts.
The Role:
DACH and France represent some of our most exciting opportunities for growth, and we're looking for a marketer ready to help unlock them. Over the next 5 months, you'll lead the execution of our regional marketing plans from our London office - Bringing our brand to life through standout campaigns, exciting product launches, and activity that puts the consumer at the heart of every decision.
From championing the consumer and delivering high-impact creator campaigns, to launching major new products and building strong distributor and customer partnerships, you'll drive activity that gets noticed and delivers results. It's a brilliant opportunity for an experienced, hands-on marketer who thrives on autonomy, moves with pace, and loves turning plans into action.
Key Responsibilities:
- Own and deliver the marketing plan and budget for DACH and France, aligned to global brand strategy and local commercial priorities.
- Build and manage relationships with local agencies, with a particular focus on delivering high-quality earned attention activation in Germany.
- Lead the development and delivery of trade marketing plans with key retailers, working closely with the commercial team to unlock growth opportunities.
- Act as the day-to-day marketing lead for DACH & France — ensuring clarity on priorities, strong execution discipline, and accountability for delivery.
- Partner with central teams (e.g. TikTok, paid media, content) to ensure activity is delivered to brief and measured effectively.
- Ensure strong alignment between brand, commercial, and distributor partners to maximise the impact of all activity.
- Champion the voice of the local consumer, using market insight to inform activation and optimise performance.
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Detailed Responsibilities:
Delivering the Local Marketing Plan
- Pick up and deliver the current marketing plans across DACH and France, keeping activity on track and on time.
- Keep activity prioritised against commercial impact, and manage budget to maximise every pound ('every little counts').
- Partner with our agency teams to deliver best in class creator, social and PR campaigns that amplify our news agenda and get the brand noticed.
Driving In-Market Activation
- Deliver standout activation already in the pipeline, particularly through earned attention and trade marketing.
Leading Agency Relationships
- Manage local agencies to deliver high-quality, insight-led activation.
- Set clear briefs, hold standards high, and keep outputs on brief.
Working Cross-Functionally
- Collaborate with central brand, social, and media teams to keep execution consistent and high-quality.
- Work closely with DACH & France commercial teams to keep marketing aligned with retailer priorities.
- Influence stakeholders where activity sits outside direct control.
Keeping Things Running
- Be the day-to-day go-to for all marketing activity in DACH & France.
- Deliver against timelines, budgets, and KPIs - keeping things moving.
Performance & Measurement
- Track marketing effectiveness across channels and initiatives.
- Use insight to keep activity performing and flag anything that needs adjusting.
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Essential Requirements:
- Fluent in German.
- Experience in Germany FMCG brand marketing, ideally in food.
- Able to hit the ground running and deliver at pace from day one, with experience picking up live plans and keeping them moving.
- Experience running creator/influencer campaigns that have driven results.
- Experience working with agencies e.g PR / creator.
- Experience working in a multinational business, comfortable influencing stakeholders across markets.
- Strong collaboration and stakeholder management skills across functions and geographies.
- Strong energy and emotional intelligence, with the ability to keep momentum and alignment across markets.
- Commercially aware, with a clear understanding of how marketing drives results.
Benefits:
- Little Moons is a fast-growing and dynamic business, the nature of which means roles and responsibilities can change and grow quickly and at scale. We never stand still for long, and for the right person this represents an opportunity to grow and evolve your role and responsibilities with us and to develop your career at pace.
- We will provide you with as much support, guidance, and training as you need, and offer the below benefits to boost:
- Life Insurance 👩🏽⚕️
- Private Health Insurance
- Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest ❤️
- Your holidays – We believe in finding your work-life alignment and encourage all staff to use their 25 days, plus public holidays ☀️ (pro rata for FTC and calendar year)
To be engaged, you must feel included and valued, so we have built, and nurtured, a culture where inclusiveness is not a buzzword, but a way of being.
Our approach to diversity is simple, it’s about embracing everyone, and everyone is welcome at Little Moons. We are committed to welcoming everyone, regardless of gender identity, orientation or expression. We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, brings diversity of thought, and connects us closer to our customers and the communities we serve.
All applicants must have the right to work in the United Kingdom.
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