The Hain Celestial Group
Brand Manager (Hartley's)
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Brand Manager – Hartley’s
Location: Hybrid working from Histon, Cambridgeshire and/or London
About The Role
We’re looking for an ambitious and commercially minded Brand Manager to join our Marketing team and help drive the growth of Hartley’s, one of the UK’s most iconic and best-loved brands.
Our portfolio strategy is all about brightening everyday moments with a touch of fruity fun, and this role will play a key part in bringing that ambition to life.
Hartley’s is a key growth brand for the business, with an exciting opportunity to step-change NSV delivery and optimise our jam, individual pot, and make-at-home jelly ranges.
As Brand Manager, you’ll take ownership of the marketing mix, NPD pipeline, and brand P&L, while playing a pivotal role in shaping the future strategy of the brand. You’ll work collaboratively across the business, build strong relationships with retailers and external agencies, and turn great ideas into commercially successful projects.
This is a highly visible role where you’ll have the opportunity to make a real impact.
What You’ll Be Doing
- Help develop and deliver the strategic growth plan for Hartley’s, challenging thinking and identifying new opportunities for the brand.
- Use consumer, market, and performance data, including Kantar, IRI, and EPOS, to identify insights and shape growth plans.
- Develop and manage a three-year innovation pipeline, identifying consumer and flavour trends and translating them into exciting new product opportunities.
- Lead NPD and other key projects from concept through to delivery, ensuring they meet quality, commercial, and strategic objectives.
- Bring cross-functional teams together and influence stakeholders across Marketing, Sales, NPD, Operations, and Supply Chain.
- Develop compelling marketing plans that drive brand value, sales, and profitability.
- Present plans internally and to retailers to build excitement, gain alignment, and secure commitment.
- Build strong relationships with external agencies and partners to deliver excellent creative and marketing activity.
- Own and monitor marketing expenditure, ensuring we maximize the return on every pound spent.
- Take responsibility for elements of the brand P&L, identifying opportunities to improve profitability while protecting the value and equity of the brand.
- Lead monthly reporting and use data and insight to track performance and identify opportunities for action.
- Chair and participate in internal meetings, customer meetings, and external agency relationships.
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What we’re looking for
We’re looking for someone who combines commercial thinking, creativity, and pace with the ability to make things happen.
You’ll Ideally Have
- 2+ years’ brand or marketing management experience within FMCG.
- A degree at 2:1 or above; a degree in Marketing or Business would be desirable.
- Strong commercial acumen and an understanding of what drives brand growth and profitability.
- Experience of managing projects and working cross-functionally.
- Excellent written and verbal communication skills, with the confidence to influence and engage stakeholders at all levels.
- The ability to work comfortably with ambiguity and adapt quickly to change.
- A self-starting approach, with the ability to work independently and take ownership.
- The resilience and determination to keep projects moving and overcome challenges.
- The ability to motivate and influence others.
- A genuine passion and drive to succeed, with a strong focus on delivering results.
- A collaborative and responsible approach, always acting with integrity.
- A “cut to the heart of the problem” mindset - bringing creativity, pace, and practical solutions to challenges.
A CIM qualification and project management experience would be advantageous.
About The Hain Celestial Group
Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities, and the planet through better-for-you brands. For more than 30 years, our portfolio of beloved brands has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial’s products across snacks, baby/kids, beverages, meal preparation, and personal care, are marketed and sold in over 75 countries around the world. Our leading brands include Garden Veggie™ snacks, Terra® chips, Garden of Eatin’® snacks, Earth’s Best® and Ella’s Kitchen® baby and kids foods, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, Greek Gods® yogurt, Cully & Sully®, Imagine® and New Covent Garden® soups, Yves® and Linda McCartney’s® (under license) meat-free, and Alba Botanica® natural sun care, among others.
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Hain Celestial Group UK
In the UK, Hain Celestial is one of the UK's leading food companies. We create food and drink products with natural goodness at their core. We're the business behind a host of household brands - Hartley's jams and jellies, Sun-Pat peanut butters, New Covent Garden Soup Co., Linda McCartney's meat-free food, and Yorkshire Provender to name a few. Nearly half of our business is private label - we create quality freshly prepared fruit and juices, desserts, soups, sweet spreads, and meat-free products for our retail partners.
Over our sites up and down the UK, we employ circa 1,200 people in roles within Production, Supply Chain, Product Development, Sales and Marketing, and through to our Finance, HR, IT, and beyond. Each of our colleagues is vital to our continued success. That's why we target the best talent, and help to develop them through the ranks.
Our Values
- Own It – I am empowered and accountable for improving Hain’s business results and impact.
- Win Together – I collaborate with others to grow, deliver, and celebrate success.
- Foster Inclusion – I create an environment where everyone feels welcome, respected, and valued for their uniqueness.
- Be Curious – I explore ideas & insights with a growth mindset.
Our Purpose
To inspire healthier living for people, communities, and the planet through better-for-you brands.
Our Mission
To build purpose-driven brands that make healthier living more attainable by empowering our people, engaging our partners, and living our lives.
If you need reasonable adjustments made to the recruitment process, please let us know so we can support you in the right way.
If Hain Celestial sounds like the company you'd like to contribute your energy and enthusiasm towards, and come on an exciting journey with us, then we can't wait to hear from you!
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